There are about 2 million blog posts published on the web every day, according to MarketingProfs. With this in mind, how can you make your content stand out and drive traffic to your website? Is it possible to drive traffic and acquire more subscribers who are willing to read and learn what you want to convey? The simple answer is yes. You may be thinking that you have to invest more money or the process might be a daunting task. Some of the tasks you may already be doing. Some, maybe you no longer do.
The good news is that getting your content to show up in search or read doesn’t have to be a daunting task. Below we outline best practices if you want to promote your blog post and drive more traffic to your website. Whether your blog posts are new, or old, these tips will help you get more readers. Get ready to take your blog to the next level with these tips.
- Hook your audience with eye-catching headlines. Setting the right impression is key! Remember that the title of your blog post can capture your audience’s attention. Therefore, it is essential to write compelling headlines that set the message you want to relay.
- Efficient use of email marketing. Email has never been out of the trend. In fact, marketing trends come and go, but email marketing stays unbeatable! Why not convert your traffic into email subscribers and make them become your regular readers? Cool, isn’t it? In that way, you can send them updates whenever you launch new blog posts.
- Utilize the power of social media. According to Statista, an estimated 2.65 billion people were using social media worldwide in 2018, and this number is projected to increase to almost 3.1 billion in 2021. Social media, therefore, is undoubtedly a great platform to promote your content. You have to determine the right social platform for your brand and add your blog links to your posts. We recommend sharing your blog on all your social channels but especially Pinterest. As we shared before, many influencers continue to report that Pinterest has continued to drive traffic to old blog posts months and even years later.
- Make your content a solution. Make sure that your blog post is helpful to your readers. They don’t only read blogs because they want to, but there is something that they need to be resolved or information they want to know. Make the content unique so they would pay attention to your message. Storytelling is the best way to grab their attention and to reach their hearts as well. Build a long-lasting impression that will prompt them to subscribe to your blog to read your future posts and make them want more!
- Search engine optimization. Search engines like Google are your blog and audience’s best friend. People rely on Google every time they want to find content that meets their needs and that’s not just for businesses that offer services or sell products. When they enter keywords and phrases that lead them to the content that answers their questions your website should pop up if you optimize properly. Therefore, it is vital to use the right keywords that are used in searches but easy for you to rank for. SEO Plugin tools like Yoast can help you optimize your blog post and obtain organic traffic to your website. Be ensuring your posts are optimized your chances of getting more traffic increases significantly. A quick overview of SEO and how it can drive traffic to your website will help you implement some important strategies each time you write a blog post.
- Repurpose your old, yet top-rated content. When we talk about top-rated content, those are evergreen articles that are still useful and relevant for your target audience despite being published long past its publication date. Make use of those articles that continue to receive high engagement and traffic with just a little effort! To make it easy and time-saving for you to promote them, try some of the best social media management tools that have a feature that allows you to share your content more than just one time.
- Build a relationship with your readers. Simply thanking your readers would mean a lot! Just like you, anyone who feels appreciated can feel his or her importance. Aside from showing your appreciation, make sure to take the time to respond to your visitor’s questions or comments. Try asking open-ended questions or opening trending topics related to your posts to boost your blog’s engagement. Once the other readers found that your blog has continuous engagement, they too will be interested to join the conversation.
- Do NOT underestimate the efficacy of guest posting. Aside from building your portfolio, guest posting also allows you to get referral traffic through the link that directs readers back and forth to your website. Guest writers love to promote their articles are websites. Encourage your guest writers to do so by providing them everything they need to promote the posts for you.
- Networking. Events such as conferences or networking events are a great way to promote your blog. Not your cup of tea? Well, reconsider the power of networking. Networking doesn’t mean that you have to use other people to promote your blog post. Build an authentic two-way relationship and indulge yourself in relevant conversations that drive readers to check out your article on your website. Say something like, “I share more details on my blog post about this very topic! Feel free to take a look, I’d love your feedback once you read it.”
- Update old Blog Posts. Remember that old post you wrote three years ago that was once a hit? Those pictures you took with your iPhone 4 that are in that blog post? You may cringe when you review your old posts but we assure you, old blog posts can be optimized and updated and get you more traffic. Review your analytics to see how old blog posts are performing. Or maybe old blog posts have outdated content. Has a company or venue you reviewed gone out of business? Are the pictures outdated and titles not optimized?
Whew! Those were the 10 ways proven to be effective in promoting old and new blog posts to get more traffic. Whether you are new to blogging or have started but not getting any results, take time to implement them if you wish to organically grow your traffic and your readers. And the best time to implement these steps? NOW!
