14 Nov The Benefits of a Blogger Brand Ambassador Program
As we wrap up 2016, we can look back and see it’s been an exciting year for influencers. Facebook Live has unleashed new ways to connect with audiences. Instagram is about to allow users to shop directly on the app. Pinterest allowed content creators to promote their pins three ways.
Even with all of these developments, one of the ideal ways for brand and influencers to connect is with a blogger brand ambassador program. It’s an agreed upon collaboration agreement. For example, you can hire bloggers to create content for six months or an entire year. Keep reading for an explanation of how blogger ambassadors can help reach your marketing goals for the end of the year, New Year or seasonal campaign.
The Benefits of a
Blogger Brand Ambassador Program
Shoppers don’t just want to know what your brand says about itself, they want to know what others say about you. Hiring influencers as trusted advocates help spread your brand’s message across multiple social media channels.
With a six-month long brand ambassadorship influencers can create consistent content. It can span from the New Year to Back to School.
An influencer’s audience can also follow along as your product or service affects their lives.
Aside from creating content, influencers can offer feedback, take surveys, attend focus groups, test products before their official launch and travel with your company to events. In 2014, our influencers traveled to New Orleans to cover the Essence Music Festival on behalf of My Black is Beautiful.
Allowing influencers to create personal stories about connecting with your brand or service helps elevate your brand’s message. A storyteller can tie in your brand’s message to a current event, trending topic or family connection.
If your brand wants to engage with a specific age demographic or geographical area, working with influencers is a great way to target your campaign. Our community of more than 2,200 diverse influencers includes a range of age groups. We have influencers throughout the country. For example, you can work with New York dad bloggers on gift ideas from Father’s Day through Christmas.
Contact our CEO Nadia Jones for a custom marketing proposal for our network’s blogger outreach services.
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