You’ve published a great review/giveaway or sponsored post with your best photography skills, you promoted the post and got great comments. What’s next? Send the brand, agency or PR representative more than just a link to your post and the winner’s mailing address. Consider creating a blogger campaign report. Here are three key components to include.
Blogger Campaign Report
1. Images
Did you create a Pinterest worthy image or an amazing photo collage in your blog post? Did you capture a great photo of your family and friends enjoying the product you reviewed? Watermark your photographs using tools like PicMonkey or Canva so that your blog receives visual credit. Send your images in an attachment to the brand representative which makes it easy for the brand to share your work on Facebook, Twitter, Instagram or Pinterest if they’d like.
2. Social Shares
Did your post go viral or get a lot of interaction? Did your pin featuring the brand’s product drive new traffic to your blog? Share those details!
Danica Kombol, President of the Everywhere Agency says “It’s vitally important that bloggers report in on their success – numbers are critical but equally important is a quick note to weigh in on any campaign highlights. It could be an easy email letting the client know that a Facebook post performed unbelievably well (give details like 3 shares, 44 likes and 18 comments!) or a blog post got a lot of hits.“
You may recall Danica presented at the Niche Parent 2014 Conference on the importance of bloggers knowing their metrics (traffic, reach and followers).
3. Track your traffic for your post.
Capture a screenshot of your Google analytics dashboard for the week or month you featured the brand’s post. Report the impressions. They’d love to see how many visitors you had on your post. The exposure on your posts helps the brand with reporting back to the client.
How do you create the blogger campaign report?
Consider creating a PDF with your links, shares and images to submit as a blogger campaign report. Before your spend too much time working on it, ask the representative what they would like to see in a report.
What can help your “small blog” stand out to an agency or representative so you’re selected for campaigns?
Danica added, “We don’t just look at readership at blogs, we look at social following on all channels. We look at a blogger’s energy and eagerness. We look at whether a blogger has followed through on commitments in the past. And most importantly, we look for bloggers who respond to their emails! Sorry, we may be “old school” but we communicate by email and if a blogger takes 2-3 days to respond to an email, we can’t work with them. It’s just not feasible to try to track them down.”
Tell us your thoughts about what to include in a blogger campaign report on the Niche Parent Facebook page:
