You may have noticed more video content in your Facebook feed lately. Many of those videos are the content produced by Facebook creators. They are partners who produce video content, then monetize it through Facebook Creator with inserted video ads. At the end of 2017, Facebook Founder Mark Zuckerberg said users can expect “much more video inventory and content coming in, as we make the business model click.” What does it take to be a part of the team that creates shows and vlogs that get viewed, then earn money from Facebook? We’ll walk you through four quick facts about becoming a Facebook creator.
Watch the Facebook Creator Announcement
1. Download the Facebook Creator App
This Facebook Creator App is the foundation of joining this community.
“Download the app to easily upload original video while you’re on-the-go, tag your brand deals (using the ‘handshake icon’), and connect with your community on Facebook.”
The app allows video creators to post to your Page and go live, as well as crosspost to Twitter and Instagram.
You’ll also get access to the metrics and analytics of your page which could influence what topics you’d like to cover.
The Facebook creator app is available for Android and iOs, but the Inspiration Feed which allows you to see other creators’ content that’s popular among fans.
2. Join the Facebook Creator Community
Use your Facebook profile to log in and join the Facebook Creator Community.
“Become a member of the Facebook for Creators community to be considered for early access to new features and tools and receive the latest creator news.”
You’ll be “in the know” when it comes to new features and opportunities to create content.
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3. You need a Facebook Fan Page
Facebook Creators post on their professional fan pages and earn money from views.
“If you’re committed to building a public presence, we recommend that you establish a video-first Page. A video-first Page offers even more ways to make your content discoverable, understand your video performance, and access tools that can help you earn money. Keep in mind that you’ve gotta have a Facebook profile to create a Page.”
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4. Facebook Creator IS a YouTube Competitor
Just like YouTube requires 1,000 subscribers to earn pay-per-click ads, Facebook creator requires similar thresholds to earn money through inserted ads in videos.
You must have 10,000 followers on a fan page and you must have “generated at least 30,000 1-minute views on videos that are at least 3 minutes long in the last 60 days.”
Recipe videos are popular on Facebook. How-to instructional videos are another way to rack up views. You may have also noticed more celebrities like Tia Mowry and Jada Pinkett Smith creating video content with a talk show format.
Comment below: Would you like to become a Facebook Creator? Who are the Facebook Creators you follow and admire?
Important links for Facebook Creators
Learn more on the Facebook Creators Page
Join the Facebook Creator Community
Pin to Your Favorite Blogging Board
