About This Project
We partnered with Hairfinity to celebrate feeling beautiful inside and out. The campaign coincided with a celebrity endorsement by Kim Kardashian West. This was a total market campaign with top female lifestyle or fashion influencers reaching multiple demographics. Each influencer shared their personal journey or tips to feeling confident and beautiful inside and out.
Top mom blogger @DanielleSmithTV of Extraordinary Mommy shared how she Masters a Good Hair Day .
Top lifestyle blogger @April_GoLightly shared How to Keep Dyed Hair Healthy.
Top natural hair blogger and Instagramer @TrialsnTresses shared The 411 On Hairfinity Pills with her community.
We also hosted a Twitter party to take the conversation to a global level. Here’s what we accomplished during one hour Twitter party.
- 36.4 million Twitter impressions
- 2,433,279 people reached
- 5,197 tweets
- 416 unique contributors