Thalia En Vivo Campaign With HBO Latino

 

Thalia En Vivo Blogger

Client’s Goals: Raise awareness and drive social conversations of the HBO Latino concert premier of Thalia En Vivo (Thalia Live).  During the Campaign Period, over 325 Million Twitter impressions were collected with a total reach of 12.5 million people and 41K+ tweets.

Tactic: Our team designed the entire campaign. Thirty Latina lifestyle bloggers were hired to drive social conversations, raise awareness, and engage fans. We designed all creative, developed a Facebook app, and managed HBO Latino’s Twitter and Facebook channels related to Thalia en Vivo.

Executions:

  • Google+ Hangout with Thalia co-hosted by Network  influencers
  • Two Twitter parties co-hosted by Network influencers
  • Facebook contest app for 50 Thalia “super fans” to enter a chance to win a watch party kit.
  • 30 blog posts written by Network influencers plus social media shares.
  • 10-day Instagram Photo-a-Day Challenge where Network members and fans participated.

 

#ThaliaEnVivo Twitter Party Results

  • Total Measured Impressions: 186,796,055 million
  • Total No. of People Reached: 8,754,698
  • Total contributors: 4,279
  • Total Tweets Using Hashtag: 20,985

Thalia Twitter Results

 

Request the case study, email Nadia{at}thenetworkniche.com.