Mrs Fields Nibblers 2


Campaign Goals: Create social buzz to raise awareness and drive sales of Mrs. Fields  Nibblers®.

Tactical approach: Hire 20 food and parent bloggers to share how they celebrate special moments with Mrs. Fields Nibblers® and their families. Bloggers shared original stories that included recipes, ideas for entertaining, and creative ways to enjoy Nibblers®. A Pinterest board was created to collect all posts in one convenient sharable location.

Bloggers tagged Mrs. Fields on Facebook, Twitter, Pinterest and used one hashtag, #Nibblers. Instagram was also activated although not a requirement for the campaign.

Campaign Stats:

  • 20 hand-selected influencers in the parent/family niche
  • 1.688 million blog post impressions
  • 106 pieces of blogger generated content
  • Over 305, 400 Collective Twitter followers
  • Over 275 comments on blog posts

Mrs Fields Nibblers