About This Project

About: For holiday 2016, The Home Depot hosted a holiday edition of its Do-It-Herself workshops in Greensboro, NC. The workshops target women and empower them to “Do-It-Herself” by showing them how to use common, household tools in a fun environment. The #DIHWorkshops are hosted by radio personality Delilah and invite hundreds of local women to join in on the girl’s night out.

This campaign was our 7th activation with The Home Depot. We executed the following:

  • Twitter party using 5 Twitter influencers
  • Sourced top local bloggers to attend the event as social media on-site correspondents
  • The three influencers also curated a three part series on their blogs where they made holiday crafts using materials/instructions by The Home Depot
  • Hired top blogger, Audrey McClelland of Mom Generations to serve as on-camera host with Delilah

Campaign Stats:

Total #DIHWorkshop Twitter Impressions (October 26 to November 30) 123,496,499
Total #DIHWorkshop Impressions During Twitter Party (Oct. 28) 98,399,764
Total Number of Tweets During #DIHWorkshop Twitter Party 8,309  tweets
Total Number of People Reached During Twitter Party 10,383,221
Total Instagram #DIHWorkshop Impressions 1,732,839
Total #DIHWorkshop  Instagram Posts 160
Total Facebook Video Impressions 24,184
Total People Video Reached 20,275

Request the full case study, e-mail Nadia(at)thenetworkniche(dot)com.

Tags
The Home Depot