12 Jun Speaker Highlights Part IV: Joscelyn Ramos Campbell, Chantilly Patino, Eric Payne, Jewel Figueras
Before we get into the next round, just wanted to say thank you to everyone that has submitted proposals! We will send emails to everyone by June 22 to confirm whether we will be able to accommodate your session this year. There has been a large influx of proposals these last few weeks and we are just excited as you are! So keep them coming, we are accepting proposals until June 15.
Now for our fourth round of our dynamic speakers! You’re going to love this group. d while we have your attention, be sure to check out Part I, Part II, and Part III as well. And…. don’t forget that the Early Bird rate ends in just three days, this FRIDAY, June 15!
SPEAKER NAME: Eric Payne
SESSION NAME: All Hail The Content Kings: Content & Brand Engagement Tips From The Dad Niche
Session Description: Eric will join Mocha Dad on this panel that is representative of some of the great dads that encompass the Dad Niche. With the dizzying statistic that there is a blog being born every half second, and with the number of brands looking to engage with on-line publishers, influential bloggers are often asked how they stay at the top of this game. With the rise of the dad blogging niche, more often the question is raised because the inquisitive blogger wants to achieve the same success. The question is usually based on the idea that, “I want my blog to be like your blog.” The answer is not simple as many steps go into becoming an influential blogger. In this session, attendees will learn what prevails over page layouts, SEO, metagging, and “all that other stuff.” Listen close, this session will.be.good!
Eric began his career in digital communications in 2004 by emailing monthly event newsletters to his patrons at Barnes & Noble Booksellers.. Fast forward 8 years to the present and he is the creator of the award-winning dad blog, Makes Me Wanna Holler – Man, Dad, Husband and has worked on communications and social media projects for a host of big brands such as Coca-Cola, Home Depot, eBay and Bahamas Ministry of Tourism. He is the host of Atlanta social-local-mobile monthly meetup, SocialGrindATL. He believes being content-rich and fostering real relationships via social media are the keys to being successful in the digital space.
Connect with Eric on Twitter at @EPayneTheDad and on Facebook.
Session Title: Leveraging Brand Relationships for Conference Sponsorship and Other Paid Opportunities as a Multi-Cultural Blogger
Session Description: Let’s face it, many of us want to learn how to pitch to a brand, work with our favorite brand, and leverage our star power. Brands across the nation, both directly or through their PR agencies, are creating opportunities to collaborate with bloggers for advertisement, marketing, social media promotions, and building brand awareness. Collaborations, partnerships, and conference sponsorships between brands and bloggers, especially multicultural bloggers, is a relatively new concept and clear expectations are needed to ‘play in the sandbox’ together. This session is intended to share proven methods and tips on how brands and bloggers can effectively collaborate and partner together for a mutually beneficial relationship.
Joscelyn Ramos Campbell has over 10 years of experience as an award-winning former federal government public relations executive and spokesperson. She executed a range of communications, marketing, human resources and public relations responsibilities for federal contractors and government agencies under the Clinton and Bush administration.
Joscelyn is the owner of Mami Innovative Media, LLC, a communications and digital marketing company providing services to brands, corporations, individual clients, non-profits and small businesses.
She has been featured recently on CBS News as one of the “Top Bloggers in the Business“, expert in Culture Magazine’s “The Rise of Hispanic Mompreneurs”, and has been highlighted as one of the Empowering Latina in the Marketing Field. She is listedon CNBC.com and various news outlets as one of the Top Latino Social Media Stars and Leading Hispanic Bloggers.
Joscelyn is founder and editor-in-chief of Mami of Multiples, one of the nation’s leading Latina American parenting and lifestyle sites. Mami of Multiples offers resources and helpful tips for families, including families with multiples and bilingual children.
Session Title: Becoming A Niche Rock Star: How Focusing Your Message Can Grow Your Audience.
Session Description: Chantilly will join Laura Fuentes on this panel made up of niche rock stars from several different niches. Attendees will learn about how sticking to their niche can be the best thing they do to grown their brand and their blog. Being true to your message and addressing a specific set of topics on your blog helps you to become an expert in your community as well as increasing your blog’s SEO. Hear about case studies of successful blogs that stick to their niche and discover how you can apply the best niche blogging practices to your own blog in order to increase traffic and interactions from your target audience.
Connect with Chantilly at @chantillypatino on Twitter.
SPEAKER NAME: Jewel Figueras
Session Title: The Traffic Report: The Best Tools & Applications to Drive Traffic to Your Blog.
Session Description: Content is not all that will drive traffic to your blog. Neither will shares on Facebook, Google+, or Twitter. If you are not using social tools like StumbleUpon, Pinterest, Digg, Tumblr, Reddit and more, then you are missing out on one of several ways to help boost traffic to your blog. Jewel will give us step-by-step directions on how to navigate the tools to increase traffic, explain the dos and don’ts of each tool, and ultimately generate big numbers. Buckle-up and listen up as Jewel breaks it down for us!