27 Jul Speaker Highlights Part VII @TheArtMuse, @ClubdeDiosas & @EasyLunchBoxes

Can’t believe that this seventh speaker highlights series is almost our last!  But only means we are that much closer to the Niche Mommy Conference 2012.  We can’t wait to see you all there and hear these fabulous speakers that we have been highlighting over the past two months.

SPEAKER NAME: Kelly Lester

Session Title: The Traffic Report: The Best Tools & Applications to Drive Traffic to Your Blog.

Session Description: Content is not all that will drive traffic to your blog.  Neither will shares on Facebook, Google+, or Twitter.  If you are not using social tools like StumbleUpon, Pinterest, Digg, Tumblr, Reddit and more, then you are missing out on one of several ways to help boost traffic to your blog.  Kelly will give us step-by-step directions on how to navigate the tools to increase traffic, explain the dos and don’ts of each tool, and ultimately generate big numbers.   Buckle-up and listen up as Kelly breaks it down for us!

Over the last several years, some truly unexpected doors have opened for Kelly Lester, a singer and actress with over three decades of stage, film, and TV credits (KellyLester.com). Kelly is also an entrepreneur with no formal business training. In 2009 she founded her second company, EasyLunchboxes ®, which was born out of her innate ability to do things efficiently while on a shoestring budget, and her desire to send her daughters to school with waste-free, healthy lunches. Kelly spends no money on advertising; all her sales are a direct result of word-of-mouth-marketing. Kelly’s EasyLunchbox containers have been the #1 best-selling lunch boxes on Amazon.com since her launch there, and her “seller success story” was prominently featured on Amazon’s home page. Last year, her Facebook fan page was named a Top Ten Small Business Facebook Page by SocialMediaExaminer. com. Consequently, she has added “Social Media Expert” to her resume. Kelly is in demand as a public speaker, inspiring and motivating other entrepreneurs and small business owners with her story and self-taught marketing skills. Kelly personally communicates daily with her customers and followers, and postings from her network of more than 22,000 Facebook fans are the foundation for her upcoming book, Cooking with Trader Joe’s Cookbook – Easy Lunch Boxes (in stores this coming September). Kelly and her husband, actor Loren Lester, live in Los Angeles. They have 3 daughters who all pack their own lunches.



SPEAKER NAME: Rachel Matos

Session Title:   Delicious Design on a Budget: Crowdsourcing Great Graphic Design and Effectively Managing Creatives

Session Description: You only get one chance to make a great first impression, and well done design is often crucial to making that impression. In this session, art curator, blogger, and account executive, Rachel Matos, will discuss aesthetics, design and impression.

Bloggers will learn the importance of a good blog design – and that you don’t need to be tech savvy to present yourself well to new readers and brands. Topics to discuss includes colors, patterns and how you want your readers to feel when they stop by your blog. Rachel will also use her insight as an account executive for a brand/blogger network  to provide what sort of design brands want when working on campaigns. It’s not always about page numbers and views, but also well-written and well designed blogs.


Originally from New York City, Rachel Matos is an art historian, painter and lifestyle blogger. She studied Illustration and Art Education at the School of Visual arts and did her post-graduate work with a focus in Modern Art and Critical Studies at Columbia University. She has worked as an educator/lecturer and program curator for a variety of museums including the Guggenheim, the Bronx Museum of Arts and Philadelphia Museum of Art. In 2005, she moved to Los Angeles and immediately began working as an outreach educator for the Los Angeles County Museum of Art and gallery lecturer for the Norton Simon Museum while dabbling in acting, appearing in over a dozen national commercials.
In addition to her museum work, Rachel is an exhibited portrait artist, homeschool mom and contributing writer for various online publications, including CBS Best of Los Angeles. She is also the Account Executive for Latina Bloggers Connect, a boutique agency that connects brands with bloggers.
Currently, Rachel blogs at The Art Muse, where she shares her passion for photography, views about the art world and living stylishly. For more information, you can follow her on Twitter.

SPEAKER NAME: Yadira Ambert

Session Title:  Leveraging Brand Relationships for Conference Sponsorship and Other Paid Opportunities as a Multi-Cultural Blogger

Session Description:   Let’s face it, many of us want to learn how to pitch to a brand, work with our favorite brand, and leverage our star power.  Brands across the nation, both directly or through their PR agencies, are creating opportunities to collaborate with bloggers for advertisement, marketing, social media promotions, and building brand awareness. Collaborations, partnerships, and conference sponsorships between brands and bloggers, especially multicultural bloggers, is a relatively new concept and clear expectations are needed to ‘play in the sandbox’ together. This session is intended to share proven methods and tips on how brands and bloggers can effectively collaborate and partner together for a mutually beneficial relationship.

Yadira Ambert is the “Diosa Mayor” of El Club de las Diosas. Blogging for over a year to Latinas in the US, Latin America and Europe in their native tongue, her main topics include Latina culture, career, education, fashion/beauty and family. She has over 10 years experience in Public Relations and Marketing. Her blog, El Club de las Diosas, has been featured in AOL Latino, Tu Voz en Tu Vida and is currently a writer contributor for Telemundo’s Hola Ciudad. She has also collaborated with brands such as Chevy of South Florida, Neutrogena, and is a brand ambassador for Britax.

Yadira currently lives in Florida with her husband and child.
Connect with Yadira at @ClubdeDiosas on Twitter formal qualifications for writing about large family life, unless you count a lifetime of counting heads and sharing rooms.  She grew up as one of eight kids, and now has  her very own basketball team, except most of them are less than four feet tall so the NBA hasn’t come knocking.  Yet.  She says she is not a supermom, not organized (where’s the fun in that?) she muddles her way through as best as she can.  She homeschools as well.

Nadia Jones

Nadia is the CEO & Owner of The Network Niche Influencer Agency. Nadia has over 8 years of social media marketing experience connecting bloggers and online influencers to brands. She’s been named an “innovator” and “game changer” by her peers for leading the way in how brands connect to diverse and multicultural bloggers.

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