5 Ways Beauty Bloggers Can Help Us Look Great During Quarantine

Just because you’re stuck inside due to the COVID-19 crisis, it doesn’t mean your appearance doesn’t matter.  Since salons, barbershops, nail salons, and spas are closed (in some parts of the country) this is the time for beauty bloggers to guide us through what we’ll need to do until we have access to our favorite stylist. We’ve already talked about how food bloggers and hearty recipes are a go-to during the pandemic.   We’ll walk you through why we need beauty bloggers during quarantine and how they can gain new fans.

How Beauty Bloggers Can Help Us Look Great

Share your old posts!

Beauty influencers: Take a look at your old at-home beauty tutorials and blog posts. This is the time to let them shine. Repurpose those posts!

Create a roundup of your favorite at-home beauty blog posts. If you’ve previously cut or colored your own hair,  this is the time to update that blog post or at least re-share it.

Update an old blog post with coronavirus content and re-publish it.

Send a dedicated newsletter to subscribers devoted to at-home beauty.

RELATED TOPIC: List Building Basics for Bloggers

While most people are struggling with the hair on their heads, don’t forget hair removal struggles, nails, and skin treatments.

Try new at-home beauty treatments.

If you ventured out and tried new things because you can’t make it to your stylist, tell your audience what’s working for you.

If you are including affiliate links in your blog posts, make sure to disclose according to each affiliate program guidelines.

Are you new to affiliate marketing? Make sure you check out our informative Q&A with expert affiliate marketing with Kari Jordan of the Northshore Mama blog.  She makes as much as $8,000 per month from affiliate sales, especially through the most popular affiliate program, Amazon.

Collaborate with other beauty influencers to create a roundup of what products they’re reviewing during the lockdown.

Showcase high-end products and homemade beauty items to give your audience a choice that fits their budget.

Interview a stylist or nail technician!

Everyone is pivoting during the pandemic. For beauty professionals whose salons are closed temporarily, they’re connecting with their clients in other ways. We’ve noticed professionals shipping bundles of products to their clients’ homes.

Beauty professionals are stepping up and sharing their recommendations for their clients online until salons re-open. This would be the perfect opportunity to interview your favorite hair professional or nail technician on your social media channels.

Instagram is perfect for this. It allows you to bring guests into your live stream and you can scroll through the viewer’s comments and reply.

YouTube is another ideal platform to post an interview. Use all of the characters in the YouTube description box to include affiliate links, related blog posts and social links for the person you’re interviewing. Also use keywords and tags so that your video comes up easily in the YouTube search box.

Even Kim Kardashian’s hairstylist appeared on Good Morning America to recommend at-home haircuts.


Create an at-home beauty challenge.

Launch your own challenge with a unique hashtag. Encourage your audience to take the challenge and share it online.

One suggestion: Go from head-to-toe with at-home beauty. Show how you do your own hair, skin treatments, manicures and pedicures.

Look ahead to upcoming beauty industry changes.

After this pandemic, the beauty industry will never be the same. Since these services are provided in close contact, state health departments are navigating new health recommendations.

Prepare your readers for how their next salon visit will look. Will prices increase? Will their temperature be taken? How will salons look differently in the future?

Will mobile stylists be the way to go?

Will subscription box beauty take off?

Comment below: Are you a beauty influencer who’s recommended at-home beauty tips to your audience during the pandemic? Share a link or tip below in the comments!

Pin this to your favorite blogging board:

We are growing our community of influencers who cover beauty, lifestyle, parenting, finance, and other niches!

Learn more about growing your influence as a content creator. Get connected to brands for paid sponsorships and invited to cover events in your region.

Join The Network Niche Influencer Agency, by adding your blog’s name, contact information, and your blog’s stats so we can find the perfect fit for future brand collaborations.

Author: Rocken
Author: Rocken

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