The latest news & trends in influencer marketing, to help you select the right influencers and run your campaigns successfully.
A Niche Parent Community Member recently asked for help organically gaining Twitter followers because she knew some brands would like bloggers to have a larger following for consideration for some campaigns. One of the best ways to gain followers is to have a dedicated daily Twitter
Blogger and brand ambassadorships are a win-win for both parties. At one time, ambassador programs were only for celebrities. What better way to promote a brand or product than with a blogger or online influencer to assist with marketing efforts? One of the most coveted
Do you remember when Southernplayalisticadillacmuzik by Outkast was the summer’s hottest song? Outkast rapped about “sippin’ on Martell.” It was 1994, the year that the Nike IX’s were the hottest sneaker, or “kicks” out there. Spike Lee, Michael Jordan, and Nike had already teamed up for the Is It
Lifetime TV is set to bring “With this Ring” to the small screen starring Jill Scott, Regina King, Eve Jeffers. It’s based on “The Vow,” a novel co-authored by Ebony Magazine Editor-In-Chief Mitzi Miller, CocoFab.com’s Angela Burton-Murray and MyBrownBaby.com’s Denene Millner. In the book and
Your Blogger Bio can be the key to unlocking opportunities for you to work with the brands that are on your wish list. How can a brand know if you’re the right fit for a campaign unless they know who you are, what you’re an expert
As bloggers and content creators, we’re typically more comfortable behind the safety of our keyboards and computer screens. That’s not going to cut it going forward in the digital landscape. Bloggers are experts. Nothing demonstrates your expertise like the ability to share your knowledge on-camera in
What a whirlwind year we’ve had with our Niche Parent Community Members. Even before our #NicheParent14 Conference at Walt Disney World, we had plenty of opportunities to connect with each other and family-friendly brands. We’re looking forward to 2015 with even more opportunities for our
Welcome to the New Year! Are you searching for blog post prompts for ideas on what to write about? Content planning is key to help grow your audience and engage them. As the new year approaches, think of the type of content your audience will be
You’ve published a great review/giveaway or sponsored post with your best photography skills, you promoted the post and got great comments. What’s next? Send the brand, agency or PR representative more than just a link to your post and the winner’s mailing address. Consider creating
Our Influencer Agency has pioneered influencer campaign strategies to surpass client goals. We’d love to be a resource to your team.
