The latest news & trends in influencer marketing, to help you select the right influencers and run your campaigns successfully.
Do you remember when Southernplayalisticadillacmuzik by Outkast was the summer’s hottest song? Outkast rapped about “sippin’ on Martell.” It was 1994, the year that the Nike IX’s were the hottest sneaker, or “kicks” out there. Spike Lee, Michael Jordan, and Nike had already teamed up for the Is It
Lifetime TV is set to bring “With this Ring” to the small screen starring Jill Scott, Regina King, Eve Jeffers. It’s based on “The Vow,” a novel co-authored by Ebony Magazine Editor-In-Chief Mitzi Miller, CocoFab.com’s Angela Burton-Murray and MyBrownBaby.com’s Denene Millner. In the book and
Your Blogger Bio can be the key to unlocking opportunities for you to work with the brands that are on your wish list. How can a brand know if you’re the right fit for a campaign unless they know who you are, what you’re an expert
As bloggers and content creators, we’re typically more comfortable behind the safety of our keyboards and computer screens. That’s not going to cut it going forward in the digital landscape. Bloggers are experts. Nothing demonstrates your expertise like the ability to share your knowledge on-camera in
What a whirlwind year we’ve had with our Niche Parent Community Members. Even before our #NicheParent14 Conference at Walt Disney World, we had plenty of opportunities to connect with each other and family-friendly brands. We’re looking forward to 2015 with even more opportunities for our
Welcome to the New Year! Are you searching for blog post prompts for ideas on what to write about? Content planning is key to help grow your audience and engage them. As the new year approaches, think of the type of content your audience will be
You’ve published a great review/giveaway or sponsored post with your best photography skills, you promoted the post and got great comments. What’s next? Send the brand, agency or PR representative more than just a link to your post and the winner’s mailing address. Consider creating
The time will come when your editorial calendar is full and you feel like there’s not enough time to create content for your blog. Sponsored post deadlines are looming. Your review items need attention. As busy parents, you don’t want to lose sleep in the
As you look ahead to the New Year, it’s the perfect time to give yourself an annual blog review. Much like in any workplace, the end of the year is a good time to review what strategies worked and didn’t work. For your blog, this
Don’t let the daily demands of creating new blog content make you feel overwhelmed. You have something in your arsenal that can help – your old content! Think of your old blogging content as an outfit in the back of your closet and if you
Our Influencer Agency has pioneered influencer campaign strategies to surpass client goals. We’d love to be a resource to your team.
