BLoggers_As_Experts_Martha_Stewart_

17 Oct Martha Stewart is not an Expert on Blogging

Bloggers are Subject Matter Experts via @NicheParent

Just yesterday Martha Stewart stated during an on camera interview with Bloomberg News that she has “a minor gripe with [social media]” and that  “bloggers are not the experts.”

 Bloomberg: Is there an argument that social media is in poor taste?  

Martha Stewart: Oh I do have a minor gripe about that too because who are these bloggers? They’re not trained editors at Vogue Magazine. I mean there are bloggers writing recipes that aren’t tested, that aren’t necessarily very good, or are copies of everything that really good editors have created and done. So bloggers uh.. create a kind of um.. um… popularity, but they are not the experts. And we have to understand that.”

In the same interview she says “Twitter is a good business tool” and she uses it for “departing instant news, information… to research…and everything.”

Sounds like Martha is doing the very thing of which she is accusing bloggers of doing- speaking on something she has no authority to do so.

For starters, let’s not categorically refer to bloggers as copy cats who have worked their way up the social media ladder on popularity alone. A blogger gains “popularity” because his or her work has been vetted time and time again by a loyal community of readers and fans who have been following their work, their voice, and their craft(s).

While there are certainly some bloggers who may give the rest of us a bad name (thankfully, I can’t even think of one that I know of), Martha’s statements are “confusing” given how often her company,  like many other companies, has sought out bloggers for their ability to influence readers and drive sales or to raise awareness about products or campaigns.

But back to Martha’s statements.

Bloggers can certainly become subject matter experts.  For some, that expertise has turned into a real business with real income from a variety of sources such as a line of products, cookbooks, or more. There are experts like Denene Millner who has published 19 books and has the uber popular parenting blog for African-American moms, My Brown Baby. Although she’s never written in Vogue, she’s had her own column in magazines like Essence and Parenting for her expertise in parenting and other matters. Then there’s Ana L. Flores whose award winning blog on raising bilingual children has resulted in a published book. Just yesterday she appeared on the Today Show as an expert guest on the subject of  raising bilingual children. There’s also Laura Fuentes Schneller of Momables.com,  the expert on preparing healthy school lunches for children.

There are many more I could name but if I tried to even list those that I’m familiar with, this post would go on for pages and pages.

So What is an Expert?

I’m a lawyer by trade so when in doubt, I resort back to my legal education and practice if I need to. But alas, it really doesn’t take a law degree or any degree to know that an expert is not someone with only Ivy League credentials or certificates on their walls. Experts are qualified as such by formal training, an education or by practical experience. Such as curating years of content on a specific topic or topics through the digital space, i.e., blogging.

And like in any industry, there are professional development conferences where bloggers are sought out for their expertise on the well thought, vetted, and researched topics on anything from cooking, crafting, photography, motherhood, business and so much more.

But when you combine many years of experience with a dose of “Therefore, I know it all” you may start to lose your credentials. Whatever they may be.   Sort of like what happens to some medical experts whose expertise seems to decline with experience.

Could that be the case for Martha Stewart as well? Perhaps that may explain her steadily declining profit margin and recent layoffs?

I’m really not sure as that’s a subject I’m definitely no expert in. So I won’t speculate.

 

 

Nadia Jones
nadia@thenetworkniche.com

Nadia is the CEO & Owner of The Network Niche Influencer Agency. Nadia has over 8 years of social media marketing experience connecting bloggers and online influencers to brands. She’s been named an “innovator” and “game changer” by her peers for leading the way in how brands connect to diverse and multicultural bloggers.

76 Comments
  • gas safety certificate altrincham
    Posted at 19:32h, 07 February Reply

    Spot on with this write-up, I seriously feel this site needs a great
    deal more attention. I’ll probably be returning to read through more, thanks for the advice!

  • Common apartment problems
    Posted at 19:37h, 07 February Reply

    Today, while I was at work, my sister stole my apple ipad
    and tested to see if it can survive a 25 foot drop, just so she can be a youtube
    sensation. My iPad is now destroyed and she has 83 views.

    I know this is completely off topic but I had to share
    it with someone!

  • rapid weight loss
    Posted at 06:43h, 08 February Reply

    I drop a leave a rsponse when I especially enjoy a article on
    a site or if I have somethng to add to the conversation.
    Usially it’s triggered by the fire displayed in
    the post I browsed. And after this article Bloggers
    As Influential Subject Matter Experts | The Nicdhe Parent Network & Conference.
    I was excited enough to drop a commenta response 🙂
    I actually do have skme questions for you iff it’s
    okay. Is it onloy me or does it look as if like some of the remarks appear like they
    are written by brain dead visitors? 😛 And, if you
    are writing on additional sites, I would like to keep up with you.
    Would you list every one of all your social sites like your twitter feed, Facebook page or linkedin profile?

  • δίαιτα
    Posted at 09:22h, 08 February Reply

    Chew slowly, last food for nearly 20 seconds in mouth
    and stop taking the meal half way for nearly 20 seconds. The Zone
    Diet works on the principle that 100,000 years
    ago, we were meat eaters, and our metabolism is designed to handle the demands of a meat-based
    diet. Update: John Cisna will extend Mc – Donald’s diet through mid-March.

  • diet plans
    Posted at 09:27h, 08 February Reply

    Thanks for every other excellent post. Whhere else may anyone get that kind
    of informatkon in such an ideal manner of writing?

    I have a presentation subsequent week, and I’m on the look for such information.

  • https://www.facebook.com/jaideeseo
    Posted at 01:28h, 09 February Reply

    Hello! I just wanted to ask if you ever have any trouble with hackers?
    My last blog (wordpress) was hacked and I ended up losing several weeks
    of hard work duee to no backup. Do you have any solutions to
    stop hackers?

  • Dr Oz diet
    Posted at 20:03h, 09 February Reply

    Whoa! This blog looks exactly like mmy old one!
    It’s on a totally different subject butt it has pretty much the ame page
    layout and design. Wonderful choice oof colors!

  • childrens place printable coupons
    Posted at 23:09h, 13 February Reply

    I do not know whether it’s just me or if everyone
    else encountering problems with your site. It appears
    like some of the written text within your posts are running off the screen.
    Can someone else please comment and let me know if this is happening to them as well?
    This could be a issue with my internet browser because I’ve had
    this happen previously. Cheers

  • Robt
    Posted at 18:02h, 14 February Reply

    Outstanding post but I was wondering if you could write a litte more on this topic?
    I’d be very thankful if you could elaborate a little bit more.

    Thank you!

  • make money online DS Domination proof DS Domination
    Posted at 01:25h, 17 February Reply

    There’s certainly a great deal to know about this subject.
    I love all the points you have made.

  • Luigi
    Posted at 00:39h, 18 February Reply

    Personalised gifts make excellent anniversary present suggestions as the individual touch can make the existing considerably
    more significant. We take a look at the four main benefits of having a credit card.
    No matter how much we may tell someone we love them, if it
    is not in their ‘love language,’ they won’t feel it.

  • Athletic Greens
    Posted at 08:36h, 20 February Reply

    Walnut: Nuts and seeds such as hazelnuts,
    cashews, almonds, brazil nuts, pumpkin and sunflower seeds
    contain heart-healthy fatty acids which have been shown to promote healthy cholesterol levels.
    First off, beans are very good, and berries, especially blueberries.
    ) that now even the Mighty Cucumber appears to be a Superfood.

  • lam bang tin hoc
    Posted at 19:57h, 21 February Reply

    Howdy! Someone in my Facebook group shared this website with us so
    I came to take a look. I’m definitely enjoying the information.
    I’m bookmarking and will be tweeting this to my followers!
    Great blog and great design and style.

  • web page
    Posted at 19:10h, 22 February Reply

    Amazing issues here. I am very glad to see your post. Thanks so much and I’m having a look forward to contact you.
    Will you kindly drop me a mail?

  • http://www.loansmutualmoney.com
    Posted at 21:26h, 23 February Reply

    If you have a savings account , if you want, you will be
    able to use the debit card that the bank gives you when you open your account to get
    your money. The companies that work in payday loans need certain numbers in order to
    receive their repayments. When the borrower gets his one month from now paycheque he pays off the loan.

  • comprar Belstaff
    Posted at 23:42h, 23 February Reply

    Everyone loves it whenever people come together and share opinions.

    Great site, keep it up!

  • życzenia wielkanocne
    Posted at 00:14h, 27 February Reply

    Scrub jackets can also be found in a wide range of colors and prints so it is relatively easy for
    a nurse to create a more attractive work uniform by picking
    colors that complement the top underneath. Research and studies
    have shown that Obsessive Compulsive Disorder can also be
    treated through healthy and balanced lifestyle.
    This is often a evident malfunction throughout the time of prevent, even though although difficulties when
    you digs up are actually normally going out.

  • iron garden furniture
    Posted at 21:11h, 27 February Reply

    Great blog here! Also your web site loads up very fast!
    What web host are you using? Can I get your affiliate link
    to your host? I wish my site loaded up as fast as yours lol

  • гнида
    Posted at 01:18h, 02 March Reply

    Thanks for one’s marvelous posting! I quite enjoyed reading it, you can be a great author.
    I will remember to bookmark your blog and will eventually come back very soon.
    I want to encourage yourself to continue your great writing,
    have a nice afternoon!

  • how to cure sinus infection
    Posted at 01:42h, 02 March Reply

    Someone essentially assist to make critically posts I would state.

    This is the very first time I frequented your web page and so far?

    I amazed with the research you made to create this actual publish amazing.
    Excellent activity!

  • http://www.youtube.com/watch?v=h_17bCRqCNU
    Posted at 07:40h, 02 March Reply

    Heya are using WordPress for your site platform? I’m new to the blog world but I’m trying to get started and create my own.
    Do you need any coding knowledge to make your own blog?
    Any help would be greatly appreciated!

  • Office Depot Coupons code
    Posted at 10:59h, 03 March Reply

    Make sure to do the math before deciding on which of the Target coupons to use.
    You can get as much as $50 to $750 from qualifying products ranging from
    air conditioners, wine coolers, blinds, carpets, and garage door
    openers from big name brands. To gain understandable reasons, usually the
    company rebranded even though Shop – NBC in August of 2000.

  • staples coupons
    Posted at 11:03h, 03 March Reply

    car, as you must have seen seats prepared of
    fur as a substitute of spume, then this becomes an additional feature of the automobile or vehicle.
    Nowadays, using tricycle as a recreational toy for children is becoming more popular.
    You have probably the work of a monster shredder, but not everyone can get a great cheese retail machine.

  • Wireless security system
    Posted at 14:33h, 03 March Reply

    Nice respond in return of this difficulty with real arguments and explaining everything regarding that.

  • sephora micheals coupons april 2012
    Posted at 19:46h, 04 March Reply

    To see more articles from Jersey – Nana: Please Click Here.
    You can go for “manly” scented products or unscented, of course.
    Idea: Werdum benefits by means of TKO on next circle Tyson
    Griffin compared to.

  • childrens place coupon code
    Posted at 22:56h, 04 March Reply

    Many fabrics are dry clean only and can be damaged with traditional
    washing. All you have to do is to visit the websites that deal with
    the drug and you will be able to get to the coupon page
    whereby you will get the Claritin coupons. You can
    easily find the way in which you don’t have to face
    all these mess.

  • więcej informacji
    Posted at 13:07h, 06 March Reply

    Link exchange is nothing else except it is only placing the other person’s web site link on your page at appropriate
    place and other person will also do same in support of you.

  • Quentin
    Posted at 12:01h, 07 March Reply

    Hey there would you mind stating which blog platform you’re working with?

    I’m planning to start my own blog soon but I’m having
    a difficult time deciding between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design seems different then most blogs and I’m looking for something completely
    unique. P.S Sorry for being off-topic but
    I had to ask!

  • Marissa
    Posted at 19:29h, 07 March Reply

    Fantastic beat ! I would like to apprentice at the same time as you amend your site, how could i
    subscribe for a weblog site? The account helped me a appropriate deal.
    I had been tiny bit familiar of this your broadcast provided vibrant
    transparent concept

  • como pedir vigrx plus en linea
    Posted at 21:22h, 07 March Reply

    For most up-to-date new you have to visit the webb
    and on thee web I found this web site as a best web site for hottest updates.

  • Fernando
    Posted at 03:58h, 08 March Reply

    Remarkable issues here. I am very satisfied to peer your article.
    Thank you a llot and I’m looking ahead to touch
    you. Will you kinhdly drop me a mail?

  • comedy
    Posted at 06:41h, 08 March Reply

    When you find yourself without a lighter there is no need to get upset, get i – Lightr.
    You can also very well inject humor at any part of the conversation.

    citizens to spend wildly on every conceivable type of imported product at highly inflated prices,
    while at the same time building up their personal debts.

  • sephora coupons
    Posted at 09:22h, 11 March Reply

    So you can keep your boyfriend smelling fresh with an eco-friendly shaving kit, which includes beer-scented soap.
    You must recruit a minimum of three of your dearest, non-broke friends to come along and pay for their own
    meal. For directions, or to find a Sephora elsewhere in the country, visit their store locator.

  • linkedin recruiter
    Posted at 09:46h, 11 March Reply

    Good day! This is my first comment here so I just wanted to give a quick shout out and say I truly enjoy reading through
    your blog posts. Can you suggest any other blogs/websites/forums that cover the same subjects?
    Thanks a lot!

  • Brandon
    Posted at 04:26h, 12 March Reply

    I think this is one of the so much important info for me.
    And i’m glad reading your article. But should observation on some general things, The web site style is
    perfect, the articles is truly excellent : D. Just right job, cheers

  • Jam Tangan Murah
    Posted at 10:44h, 12 March Reply

    This is really interesting, You are a very skilled blogger.
    I have joined your feed and look forward to seeking more of your great post.

    Also, I have shared your website in my social networks!

  • Deidre
    Posted at 09:27h, 13 March Reply

    I absolutely love your site.. Pleasant colors & theme.
    Did you make this amazing site yourself? Please reply back as I’m wanting to create my own site and want to find out where you got this from or what the theme
    is called. Many thanks!

  • No Complaints
    Posted at 09:57h, 13 March Reply

    You really make it appear really easy together with your presentation but I find this matter to be really something which I feel I would never understand.

    It kind of feels too complex and extremely large for me.
    I’m having a look ahead for your next submit, I will try to get the cling of it!

  • Garcinia Cambogia
    Posted at 10:40h, 13 March Reply

    I’m gone to convey my little brother, that he should also pay a quick visit this website on regular basis to take updated from hottest news.

  • cree xm l t6 led flashlight
    Posted at 20:40h, 13 March Reply

    I always used to study paragraph in news papers but now as I am a user of internet
    thus from now I am using net for articles, thanks to web.

  • l.e.d. flashlight
    Posted at 20:49h, 13 March Reply

    Hi there, I read your blogs like every week. Your story-telling style is witty, keep it up!

  • Five Figure Day
    Posted at 07:00h, 14 March Reply

    Thanks for sharing your info. I really appreciate your efforts and I am waiting for your further post thank you
    once again.

  • Jabong
    Posted at 08:34h, 14 March Reply

    Hi there to every one, the contents existing at this web page are in fact amazing for people experience, well,
    keep up the good work fellows.

  • facebook business page
    Posted at 22:19h, 15 March Reply

    Way cool! Some extremely valid points! I appreciate you penning this article and the rest of
    the site is very good. facebook business page it will likely be a really clever financial commitment for the small business.

    get more likes on facebook about facebook to improve your own likes rapidly.

  • dildo
    Posted at 16:33h, 17 March Reply

    What’s up, yup this paragraph is really nice and I have
    learned lot of things from it regarding blogging. thanks.

  • mistic e cigarette reviews
    Posted at 01:53h, 18 March Reply

    I loved as much as you’ll receive carried out right here.
    The sketch is attractive, your authored subject matter stylish.
    nonetheless, you command get bought an edginess
    over that you wish be delivering the following. unwell
    unquestionably come further formerly again as exactly the same nearly a lot often inside case you shield this increase.

  • www.oc2interactive.com
    Posted at 19:36h, 18 March Reply

    It doesn’t matter if you’re trying to save your
    relationship after cheating, stop a divorce, or you just want to get your ex back.

    If I knew how to bake cookies, I would do that and send over
    a care package but Im much better at telling jokes so
    I go there and entertain, shake hands and thank the
    men and women who serve our country. Brad Garret is a stand-up comedian but also well known for his acting career.

  • outlet New Balance
    Posted at 05:42h, 29 March Reply

    outlet New Balance

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • ultrasonograf
    Posted at 15:00h, 29 April Reply

    ultrasonograf

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • clash of clans hack tool no survey
    Posted at 08:28h, 02 May Reply

    clash of clans hack tool no survey

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • click this link
    Posted at 10:51h, 10 May Reply

    click this link

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • i-m.co
    Posted at 23:24h, 13 May Reply

    i-m.co

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • diet pills
    Posted at 07:28h, 18 May Reply

    diet pills

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • electronic cigarettes online
    Posted at 19:11h, 21 May Reply

    electronic cigarettes online

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • trading beginners guide
    Posted at 19:19h, 25 May Reply

    trading beginners guide

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • personal trainers chandler arizona
    Posted at 16:55h, 05 June Reply

    personal trainers chandler arizona

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • music marketing strategies books
    Posted at 09:33h, 10 June Reply

    music marketing strategies books

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • phone chat Ballinger
    Posted at 04:28h, 12 June Reply

    phone chat Ballinger

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • read more
    Posted at 18:01h, 15 June Reply

    read more

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • Fast Fat-Burning Diets
    Posted at 20:29h, 16 June Reply

    Fast Fat-Burning Diets

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • superksiegowosc.com.pl
    Posted at 03:13h, 22 July Reply

    superksiegowosc.com.pl

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • Best baby monitor 2014
    Posted at 03:54h, 29 July Reply

    Best baby monitor 2014

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • Dating
    Posted at 13:28h, 12 August Reply

    Dating

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • Phone Chat City (Call 888-837-1020)
    Posted at 05:21h, 22 August Reply

    Phone Chat City (Call 888-837-1020)

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • free trial chat line numbers
    Posted at 11:59h, 29 August Reply

    free trial chat line numbers

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • Free Trial Phone Chat
    Posted at 22:55h, 11 September Reply

    Free Trial Phone Chat

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • free phone chat numbers
    Posted at 00:50h, 17 September Reply

    free phone chat numbers

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • free phone chat line numbers
    Posted at 07:35h, 17 September Reply

    free phone chat line numbers

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • watch Youtube video
    Posted at 23:15h, 20 September Reply

    watch Youtube video

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • free trial chat line
    Posted at 18:38h, 21 September Reply

    free trial chat line

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • phonechatcity.com
    Posted at 07:11h, 29 September Reply

    phonechatcity.com

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • bowling 12 strikes over two games
    Posted at 17:15h, 03 October Reply

    bowling 12 strikes over two games

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • injury lawyer costs
    Posted at 07:14h, 05 October Reply

    injury lawyer costs

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • Free Phone Chat Trial
    Posted at 00:39h, 19 October Reply

    Free Phone Chat Trial

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • chat line free trial
    Posted at 14:06h, 09 November Reply

    chat line free trial

    Bloggers As Influential Subject Matter Experts | The Niche Parent Network & Conference

  • Stephanie @CopyKat.com
    Posted at 16:34h, 07 May Reply

    I appreciate the article, it was extremely informative, I loved the idea not to be an expert at everything because you lose credibility with this.

Leave a Reply

%d bloggers like this: