You just rocked a brand sponsored campaign with amazing content. Your photography was on point. The Instagram reels you created got shared and featured on the high-profile explore page. Followers watched your stories and left cool comments. Isn’t that a wonderful feeling? So, what’s next? This is when you create an influencer campaign report so the brand can see the likes, shares, engagements, views, comments, etc. Screenshots and analytics aren’t the only way to display the reach of your sponsored campaign. We’ll walk you through some must haves and how to present them.
Essentials to Include in an Influencer Campaign Report
Campaign Report Template
Don’t worry about starting from scratch. If you already have a media kit, you can make a few revisions to adjust it for use as a campaign report.
Make sure your headshots, photos, demographics, and contact information are included.
Update this template with the recommended stats and engagement highlights below. You’ll be able to use it over and over.
RELATED BLOG POST: One Page Media Kit Samples
Social Posts Highlights
For social posts only campaigns (example an Instagram Reels) include:
- Impressions per post (number of times your content is displayed)
- Reach per post (the total number of people who see your content)
- Likes per post
- Number of comments
- Sample comments that stood out or related to brand messaging
- Engagement rate on your post.
- Views per post
- Shares
RELATED BLOG POST: 10 Places To Share Blog Posts To Get More Visitors
Blog Post Insights
For campaigns where you crafted a blog post with images and brand messaging.
- How many people read the post (identify the time period used in the reporting).
- Number of comments.
- Sample comments.
Key Facts
Additional shares: Did you go above and beyond with additional social shares? Spotlight them. Did you share the sponsored blog post in your subscriber newsletter? Screen capture the newsletter and share a direct link.
Recommendations: For future campaigns, what would you recommend to the client? Would you suggest the campaign focus on video instead of still photos, or that the client include a trackable link to a landing page?
Thank you: Explicitly thank the brand/agency for the partnership. Tell them this opportunity influenced your opinion of their message or product.
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