A blog audit can help you get a better idea of your blog’s overall direction. Is your traffic growing? Are you gaining subscribers? Which blog post topics are more popular than others? Does your niche or blog name still work? Think of a blog audit like a professional assessment. We’ll walk you through five key areas to focus your blog’s audit, along with recommendations on whether this is a task you can do on your own or whether it’s best to hire another set of eyes, like a virtual assistant blog coach.
QUICK TIP: Set a reminder on your calendar to do a monthly, quarterly, mid-year, or end of the year blog audit.
Blog Audit Areas
Most Popular Blog Posts
Popular blog posts may change over time. Of course, seasonal topics and recipes can vary.
Dive into the dashboard on Google Analytics or your traffic plugin to see what are your most popular blog posts.
- Is this post popular through a search engine or Pinterest? How can you optimize this post?
- How long does the visitor to your most popular post stay on your blog?
- Can you direct traffic from your most popular blog post to other posts and improve your retention rate?
- How can you monetize this post? Add affiliate links. Create a product related to this popular blog post.
Social Channel Popularity
- What are your most popular social channels?
- Which social profiles have seen an increase/decrease in followers?
- Update your profile descriptions to include your interests, upcoming trips, age/generation and family profiles.
- Set up any new social profiles (even if you’re not going to post right now).
- Can you improve your presence on a new channel or platform? Ex. Are you creating Instagram Reels content? Create your own personal challenge. Collaborate with your blogging tribe to create a weekly/monthly theme.
- Update your passwords and login information.
- Add your newest blog stats and reach to your media kit.
RELATED TOPIC: What Will Become More Popular TikTok vs. Instagram Reels?
List Building
An e-mail list allows you to send subscribers your blog posts, products, and affiliate links. It’s a direct extension from your blog to your readers’ inboxes.
- Create a new attention-grabbing freebie for readers who subscribe to your email list/newsletter.
- Re-evaluate your current email platform. Has your list grown? Are your needs the same? Is it time to move from one platform to another?
- Update the artwork for your freebie and newsletter design.
- Write blog posts related to your freebie so you can continuously promote it. Ex. If your freebie is a pantry printable, create blog posts about the importance of having an organized pantry.
- How can you improve your newsletter’s open & click-through rate?
- Can you assign an intern or virtual assistant to handle your newsletter content?
RELATED TOPIC: List-Building Basics for Bloggers
Photography/Video
Evaluate your ability to create the highest quality, well-lit photographs, and videos.
- Upgrade your camera and photography equipment.
- Update old photos from previous blog posts. Tackle updating photos without getting overwhelmed by starting at your oldest blog posts or your most popular blog posts.
- Consider a stock photo subscription.
- Can you create a slideshow, YouTube or IGTV video from your old photos?
- Hire a videographer to shoot and edit a batch of video content you can share and promote.
- Are your photo descriptions accurate and ADA compliant for readers with disabilities?
RELATED TOPIC: How to Make Your Blog & Videos ADA Compliant
Past Paid Opportunities
As an influencer network, we work with brands to match their messaging with professional bloggers who create stellar content.
- Look back at the past month, quarter, or year’s partnered posts. Have you met your income goals? Set new income goals!
- Have you followed up with brands to share your experience or reach during the campaign?
- Can you re-purpose or promote these posts to reconnect with the brand?
- Update your pitch letter.
RELATED TOPIC: Yes, You Need More Product Reviews on Your Blog
DIY Blog Audit
Should you do your own blog audit?
If you have the time and organization skills to do a blog audit, by all means, do it yourself. Set a reminder in your calendar to do it monthly, quarterly, bi-annually, or at the end of the year.
If your calendar is packed, consider hiring a virtual assistant or blog coach to audit your blog. An unbiased perspective could help you look at your blog in a new way.
Join our influencer agency
Become a member of The Network Niche and you’ll get emails about influencer opportunities.
We also remind you to create a Klear profile in the influencer management portal. Your Klear profile will include links to your blog and social profiles.
CLICK TO TWEET: It’s time for a blog audit! Focus on these 5 key areas to audit your growth and see new opportunities via @TheNetworkNiche.
