In the ever-growing blogosphere, it’s important to stand out in your niche. Establishing credibility can help you find a distinguishable lane for yourself and your blog. We’ll detail some of the ways to establish blogger credibility. They’re also great career moves, in general, for your blogging career. If you’ve taken any of these steps to build your credibility as a blogger, tell us about them in the comments.
How to Establish Blogger Credibility
Earn a certification or college degree
Go back to school to earn a certification or degree related to your blogging niche.
Example: For fitness bloggers, earning a certification in nutrition would lend credibility to your insight and advice.
Would you consider going back to school to earn a degree in culinary arts as a food blogger? Would you earn a Master’s in Business Administration to help build your credibility as a business blogger or coach?
Speak at conferences and events
Apply to speak and present on a topic where you’re an expert for upcoming conferences and events.
List your speaking events on your media kit and social profiles.
Launch an e-course
What is the most common question you get from your audience? What problem do they look to you for help solving?
Answering those questions can help launch the focus of the course you can teach online and make money. There are a number of platforms you can use to upload your content (slideshows, tutorials, and even videos) that make it easy for your audience to download. As the instructor, you get paid for each person who takes the course.
What topic would your next e-course cover?
RELATED TOPIC: 3 Online Course Platforms Designed to Share Your Expertise and Pay You
Create a product
Consider creating a physical product that’s popular in your blogging niche.
Example: Community Member Danyelle Little launched a monthly subscription box, The Creative Box, filled with crafty and inspirational items.
Other influencers in our community sell their own planners, mugs, and t-shirts.
Having your own retail experience also builds your credibility with brands who can see how your turn your creative inspiration into a physical product.
RELATED TOPIC: Work-Life Balance Influencer, Danyelle Little, Launched The Creative Box
Write a book
Think about the pride you’ll feel when you call yourself an author.
Write a non-fiction book based on your expertise. Use your imagination and venture into the fiction world.
Either way you decide to go with your book, authors have credibility in the business world and academia.
Start a podcast
Podcasts were HUGE in 2019, just as our CEO Nadia Jones predicted at the beginning of the year.
Launch a podcast to showcase your expertise and to interview other experts.
A podcast is a perfect place to discuss your book, your physical product or your e-course.
RELATED TOPIC: Podcasting Equipment & Software Recommendations
Book TV appearances
Local and national TV appearances help you reach a wider audience.
Stay in contact with your local television station producers. If there’s a controversial issue in your community, use your influence to weigh-in by writing-related blog posts and tweeting your opinions.
Showcase your TV appearances in your media kit and publications with an “As seen on” or “Featured on” section.
Produce quality videos
Remember when YouTube was the premier video platform. Yes, YouTube is the second most popular search engine and owned by Google. YouTube videos earn a lot of credibility in search.
But now there’s Facebook watch, IGTV, Instagram, Tik Tok and even more video platforms.
You can produce edited videos or host live video events.
Host an event
Invite your audience to a restaurant for a tasting or cooking demonstration. Fashion bloggers can host a trunk show. Fitness bloggers can jumpstart the New Year fitness craze by hosting an exercise class.
Your audience would love to see you in person and learn from you at an in-person event.
CLICK TO TWEET: Would you like to stand out as a blogger? Here’s how to establish blogger credibility via @TheNetworkNiche
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