Did you know that influencer marketing is one of the most effective ways to connect with customers? In a world where people are more likely to trust what their friends say than traditional advertising, it’s no wonder that businesses are turning to influencers to promote their products and services.
But what does the future hold for influencer marketing? Here are some trends to look out for in 2022:
The Rise of Nano & Micro-Influencers
The rise in micro-influencer marketing is set to continue over the next five years, with influencers having between 5,000 – 15,000 followers. This trend has been driven by the fact that brands realize the benefits of working with smaller influencers rather than big names.
The big influencers still have their place in this industry, especially when it comes to campaigns that focus on building awareness for your brand. However, if you want to promote a particular product or service, micro-influencers are the way forward.
This is particularly true for B2C brands, as it is more likely that they will have a personal interest in the products and services that you are selling.
Some experts believe that micro-influencer marketing may eventually overtake mainstream influencer marketing as brands continue to realize the greater results they can get from less popular channels.
Creator-focused Marketplaces
TikTok’s Creator Marketplace is an excellent way for brands and creators to collaborate on campaigns. Instagram has stepped up its game to provide tools that will help the most aspiring creatives out there, especially with video content! The new features will help brands connect and collaborate with influencers and provide more opportunities for content creators on the platform by allowing them access to commerce functions like selling merchandise through Instagram Stories or ads in between videos.
Renewed Focus on Diversity and Inclusion
In the wake of 2020, some brands were called out for tokenism and unfair pay, paying White influencers more than their Black and Brown counter-parts. This led to increased demand from creators that they should see more representation when choosing an influencer marketing campaign they would like to support or engage with, which paved the way towards greater diversity and inclusion in this industry. Inclusive influencer marketing campaigns are not a trend and in 2022, we expect to see more brands ensuring that their campaigns reflect a diverse roster of influencers.
The Power of Videos
Video content is an excellent way to engage with audiences and make them feel heard. This method has been proven by Cisco’s projections that online videos will account for 15 times as much internet traffic in 2022 as they did last year – meaning there are plenty of opportunities out here! With the rise of TikTok and Instagram Reels, vertical videos are quickly becoming a must-have for influencer marketing. According to sources, they will reign supreme over all other forms of content on social media sites like Facebook or Twitter!
Influencers Turned Business Owners
Influencers are turning their influence into a business. They’re creating businesses that span from influencer marketing, YouTube content creation, and more! This means Influencers are a great way to get your brand in front of new customers. You can offer them partnership opportunities, such as giveaways or collaborations for their followers on social media accounts if they have the appropriate following size and reach- which means you should consider partnering up with an influencer whose work aligns well with what it is; that you do!
Conclusion
That’s it for our list of influencer marketing trends for 2022. We hope you found this information helpful and that it gives you some great marketing trends to consider as you plan your campaigns for the year. Stay tuned – we have lots more content coming your way, so make sure to check our website for more on what we do and follow us on social media!
