Launching an influencer campaign can be a daunting process. Since your brand already recognizes the power of working with content creators, that’s a monumental step. Adding an influencer’s voice to your marketing campaign can take your marketing message to the next level. As an influencer agency, we’ve worked with brands to select experienced bloggers for global campaigns with measurable results. We will guide you through the factors that can help match your marketing message with an ideal group of content creators.
NICHE & INTERESTS
Selecting influencers who are already engaged and interested in your topic is a key part of influencer marketing.
If you’re a food brand, recipe bloggers are a key target area for an influencer campaign. Our influencer agency has experience managing seasonal food campaigns with Uncle Ben’s Rice and Vidalia Onions.
If you’re a beauty brand, fashion and beauty bloggers are a perfect fit.
If your brand had a global focus, international or travel bloggers can help spread your message.
By searching hashtags on Instagram or Twitter including #foodieblogger #recipeblogger #fashionblogger, you can find influencer candidates for potential partnerships.
GEOGRAPHICAL REGION
By targeting bloggers in geographic areas, your brand can focus on shoppers and engagement experiences that are regional. Grocery stores, especially, do a great job of working with regional bloggers who can easily access their products and services.
If you’re looking for influencers in specific geographic areas Twitter can be a great resource. Twitter users can add their city and state in their profiles.
Read a blogger’s “About Me” page and social media profiles to get an idea of their interests and places they recently traveled.
We have worked with brands to select influencers to cover experiences in major cities like Chicago, Atlanta, Orlando, Nashville, Los Angeles and New York.
We also have members in our influencer community who live in Canada, the United Kingdom, and Caribbean countries.
AGE & DEMOGRAPHICS
Here’s why the age & demographics of an influencer matter when connecting your brand’s message with influencers. For content creators, they cover topics that are personally relevant to them. Readers/viewers often follow influencers they can connect with due to demographics like age, race, sex, and family size.
Let’s break down some key demographics and topics for your brand’s message.
Millennials are described as the generation born between 1982 and 1996.
According to Forbes, “Millennial Spending Habits and Why They Buy“: “Millennials consider social responsibility and environmental friendliness when considering their purchases, so brands face Millennials’ significant expectations in terms of shopping and investment dollars. They typically choose to either follow their own instincts or go along with their peers but have become rather wary of financial advice given by parents and professionals in the field. They also prefer personal connections with those who manage their money, who reflect their highly held values of trust, authenticity, and choice.”
Millennial topics:
- Leasing vs. buying cars
- Gig economy
- Social responsibility & Social good
Generation X is described as the generation born between the mid-1960s and the 1980s. They’re the sandwich generation that’s caring for children and aging parents at the same time. According to Forbes, “The Forgotten Generation: Let’s Talk About Generation X“: “Not surprisingly, they spend more too, averaging 11% more than baby boomers and 33% more than millennials.”
Generation X topics:
- Student loan debt
- Money management
- Retirement planning
- Empty nests
- Divorce
Baby Boomers are the generation with unprecedented buying power since more than 70 million Americans belong to this age group. They were generally brown between 1946 and 1964.
Baby Boomer topics:
- Retirement
- Digital understanding
- Vacation Homes
- Medical expenses
- Estate planning
Multigenerational families and multiethnic families are another key demographic we’ve connected to brands for campaigns.
Our CEO Nadia Jones addressed the ways brands and marketing representatives can support Black influencers.
FOLLOWERS & ENGAGEMENT
Although it may seem attractive to working with an influencer who has a large following on a social media platform, it may not be ideal.
Even a micro-influencer with a smaller, highly engaged audience can deliver measurable results on a campaign.
Thanks to our Klear influencer management portal, we can get a snapshot of an influencer’s interests, age, location, engagement, and influencer score.
SELECT IDEAL INFLUENCERS
Do you need help with your next influencer campaign? Our influencer agency manages campaigns from start to finish. We help select candidates, tailor the key messaging points, track reach and present the results!
Let’s discuss your influencer marketing needs. Complete the contact form below if you have any questions.
[gravityform id=”1″ title=”true” description=”true”]
