As we wrap up the year of influencer marketing for 2018, let’s look ahead to what’s expected with brand and blogger collaborations for 2019. Influencer marketing grew in 2018 and research shows it will continue to grow in 2019. According to a survey conducted by the World Federation of Advertisers (WFA), more than half of multinational brands reported they plan to spend more on influencer marketing through early 2019. How can our diverse influencer agency help your brand grow? What types of influencer campaigns will we see more of in 2019? Here are some influencer marketing predictions we can’t wait to see.
2019 Influencer Marketing Predictions
Facebook Watch Growth
As a competitor to YouTube, Facebook Watch allows content creators to publish content and earn income. Viewers see commercial ads during the videos which compensates creators.
If you’re already creating video content, consider stepping it up a notch to become a Facebook content creator.
Brands may also look to influencers to act as hosts and talent for Facebook Watch.
RELATED TOPIC: 4 Quick Facts About Becoming a Content Creator & Earning Money for Videos
Long-Term Ambassadorships
A “one-off” blog post is recognized as a one time blogger and brand partnership. For example, one Instagram post that highlights a new beauty production. They can be positioned for holiday and seasonal marketing campaigns.
On the flip side, brand ambassadorships are a more long-term collaboration. It can last anywhere from a month to a quarter or even a year.
We expect to see more brands connecting with niche bloggers for extended periods of time to create meaningful content.
RELATED TOPIC: Important Influencer Marketing Goals for Your Next Campaign
Microinfluencers Gain Recognition
While large social media numbers matter in influencer marketing, so does engagement. Microinfluencers, also known as small bloggers, may not have a huge overall reach across multiple platforms, but they have a highly engaged audience on one or more platforms.
For instance, a newer beauty blogger who posts hair tutorials consistently on YouTube and Instagram may be the ideal candidate for a hair product brand vs. a lifestyle blogger with more page views who occasionally posts about beauty.
RELATED TOPIC: What is a Microinfluencer? They’re Small, but Mighty
Powerful Podcasts
Podcasting allows you to create engaging audio content. The most popular podcasts also have brand sponsorships mentioned at the beginning of the show. This type of marketing has several benefits because it’s evergreen and a podcasts’ downloads are easily measurable.
In your next brand pitch, ask if they’re interested in sponsoring your podcast as well as your blog.
RELATED TOPIC: Does Your Blog Need a Podcast Too?
Comment below: What are your influencer marketing predictions for 2019? How are you planning to switch up your pitches for brand collaborations?
Source: Survey Finds Most Brands Will Spend More On Influencer Marketing
Let’s Discuss Your Blogger Outreach Needs…
Blogger outreach campaigns are a tried and true strategy to help generate sales and amplify your brand’s message to customers about products, as well as creating buzz and influence buyers’ behaviors. If you’re interested in getting started and need help finding the right influencers, the Network Niche can connect you to our community of more than 2,900 bloggers and online influencers.
