Ready to implement culturally relevant influencer campaigns with African-American or Latino influencers? The Network Niche works with clients such as The Home Depot, Summer’s Eve, McDonald’s, HBO, and more to activate diverse influencer campaigns featuring BIPOC influencers.
Research shows that multicultural consumers are the most dynamic and fastest-growing segment of the U.S. consumer economy with consumer spending in the U.S. at $3.4 trillion. With that data in mind, brands wanting to tap into this market must ensure their marketing campaigns reach this coveted group of content creators and storytellers.
The Network Niche partners with integrated marketing teams at agencies or directly with brands to leverage and tap into diverse audiences to drive and influence sales. Lead by a multicultural team, the Network is well-versed at activating culturally relevant influencer campaigns of all sizes.
The Network is a diverse and influential community of bloggers and influencers. Our influencer database includes parents, men, millennials, and Gen Xers that understand their audiences and readers and share their stories in authentic and powerful ways.
The Network far extends past its registered influencers via Klear, the all-in-one influencer platform used by the Network Niche to search, manage, and track campaign performance.
Sample Multicultural Influencer Campaigns With Black and Latina Influencers
Since 2009, CEO, Nadia Policard, began her work with diverse influencers when she launched and cofounded Blogalicious, the first conference and community celebrating the diverse voices of Black and Latina influencers.
Since then, she has continued her work working with diverse influencers through The Network Niche.
Past Campaign Highlights:
- The Network Niche seeded top Black influencers in key markets to support McDonald’s Black & Positively Golden™ 13th annual Inspiration Celebration Gospel Tour – a free, nationwide concert series featuring music from artists who are shaping the sound of contemporary gospel. The campaign had three areas of focus, entrepreneurship, empowerment, and education. Influencers were leveraged to garner awareness of the tour, incite participation, and drive ticket downloads for the multi-city tour.
- Our native-language campaign with HBO Latino resulted in over 325 MILLION Twitter impressions and more than 30 blog posts for our client! This was our fourth influencer campaign with HBO.
- We wrapped five major multicultural influencer campaigns with the client, Martell Cognac, that included a trending after-hours Twitter Party on Valentine’s Day. Niche Parent influencers also served as on-site social media correspondents at The Roots Grammy Jam in L.A., and the following weekend at the VIP only Spike Lee #SneakerJam15. We look forward to more campaigns with Martell!
- Our blogger posts and Twitter parties with The Home Depot for the #HomeDepotGNO events reach tens of millions of women online in a male-dominated industry. Our Twitter parties have ranked in 1st position even during nights where online competition was challenging.
Ready to launch an influencer campaign for your brand? Contact CEO, Nadia, nadia(at)thenetworkniche.com to discuss options right for you.
View this post on Instagram
