Partnering with influencers can help a brand reach its targeted goals. As a community with thousands of influencers who we match with brands for campaigns, we look for “the perfect match.” A blogger with millions of followers may be the ideal fit for your brand, but a hyperlocal micro-influencer may also be a fit. Do those terms confuse you? Stick around. We’ll explore what types of influencers can help brands make an impact on sales or social significance.
Types of Influencers
1. Celebrities
The Kardashians and Jenners are notably the most well-known celebrities to monetize their influence.
Actress Busy Phillips told People Magazine in 2017 that she made more as an influencer than she did for TV and movie appearances. Although her acting career has been up and down, her social media following of almost two million Instagram followers has paved the way for book deals and a now-canceled late-night talk show.
We’ve crafted campaigns that include featuring the Kardashians and Latino music sensation Thalia.
2. Bloggers
A blogger runs its own website and social media handles.
Within the community of bloggers are various niches including parenting, foodies, fashion, travel, entertainment, and fitness.
Working with a blogger can include anything from sponsored posts to media tours and spokesperson partnerships.
A blogger can have a large social media following or a smaller, engaged audience which we explore below. Bloggers are the largest part of our community.
3. Activists
Activist influencers stand behind and promote a cause that’s close to their hearts.
An activist can help raise thousands of dollars for a non-profit, promote the need for signatures, and highlight the need for change.
Community member Laurita Tellado is a bilingual blogger, content creator and runs her own non-profit to promote the awareness of spina bifida.
4. Micro-influencers
The term micro-influencer made headlines in 2018. Although “big bloggers” with thousands or millions of followers get attention, micro-influencers are known for their small, engaged following.
A micro-influencer may share on multiple platforms or stick to one platform like Instagram on YouTube.
RELATED TOPIC: What is a Micro-Influencer?: They’re Small But Mighty
For brands, working with a specific type of influencer is one of the first steps for a successful influencer marketing campaign.
CLICK TO TWEET: 4 Types of Influencers to Help Brands Make an Impact
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