Is your Blogger Bio or About Me page up to date with all the important information needed? One of the most important pages on your blog, it’s surprising how many bloggers do not give it the attention it needs. When a brand or agency is considering influencers to work on a specific campaign, they are often on a tight deadline and moving quickly. They love your blog design, see that your blogging topics are on point (because your menu/navigation bar made it easy for them to see what you blog about), so they are interested in learning more about you as a blogger, the types of posts you write about, and whether you are a good fit for the campaign.
Recently, our CEO reminded our community of influencers about the importance of an up-to-date and relevant blogger biography which we often call blogger bios. Watch the points she makes about bios and how they relate to partnerships with brands, then we’ll share how to make sure your bio can help you land even more paid campaigns.
What To Include In Your Blogger Bio
Nadia pointed out in the video that often marketers, brands, and influencer agency representatives like herself, need key information that’s sometimes hard to find on blogger bios or about me pages. Go to your blogger bio or about me page and make sure to include:
- Name, even if it’s just your first name.
- Location/closest metropolitan city.
- Blog niche or topics if it’s not already visible on your menu or navigation bar.
- Email Address or a contact form.
- Sample Blog posts. Include posts with high engagement (likes, comments, shares), and that is typo-free with large, quality images.
- A little about your lifestyle. Married, single, kids, dogs, fitness guru? Something that helps them identify what your likes may be.
- Link to your media kit or that you have one available to send to reps.
RELATED TOPIC: Blogger Bio Basics: How to Toot Your Own Home
You’ve written the perfect bio, double checked it for grammar and spelling. Now what?
Update bios often
Set a reminder each month or each quarter to update your blogger bio or about me page.
Include new information: links to popular posts, upcoming speaking engagements, media mentions, family milestones like birthdays or vacations.
Link to your bio
Add a link to your bio on your email signature, social media profiles and pitches your send to brands.
Re-introduce yourself to your audience by posting a headshot or candid photo.
Book a photo shoot
Hire a professional photographer to update your headshot. Candid photos are great to use in evergreen content and product reviews.
Create a Bio/About Me Video
Use your mobile device or professional camera to create a short, sweet bio video. For inspiration, recap the points in your written bio. Choose one of your favorite personal blog posts and expand on it in a video.
RELATED TOPIC: How to Get Over Your Fear of Video Blogging
Are you a parenting and lifestyle influencer looking to connect with brands and our community? Join The Network Niche here! We’d love to add more diverse voices to our network of content creators.
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