We know influencer marketing works. Before you launch your next blogger outreach campaign, start with identifying your influencer marketing goals to identify and measure success.
Influencer Marketing and blogger outreach campaigns are finally getting the credit they deserve. Research and time have shown that brands and agencies are getting their return on investment when they implement influencer marketing into their overall marketing strategy. For true success, engaging influencers cannot be just a one-off test for your brand. Instead, engaging influencers should be a tactic used year-round to amplify your brand’s message to customers about products, as well as creating buzz around your brand, and influence buyers’ behaviors. A true influencer strategy will also include building long-term relationships with bloggers.
When our influencer network works with brands and agencies to spread their marketing messages, we begin first with identifying the campaign’s goals. Is it to drive sales, raise awareness about your brand or a new product? Or is your campaign goal to generate or boost social impressions on a specific channel? The Network Niche has worked with a variety of brands serving many industries and targeting multiple consumer groups. Sometimes our goal is to generate sales, or help a client grow their following on the brand’s social media accounts or boost attendance to hyper-local events.
Before you implement your next influencer marketing campaign, start with identifying your important or key marketing goals. Below we identify four key goals to measure success for your campaign. Questions? Contact our agency to discuss. We implement blogger outreach of all sizes and reaching both general market and multicultural audiences using our network of content creators and influencers across multiple audience niches.
4 Influencer Marketing Goals For Your Blogger Outreach Campaign
1. Generate Brand or Product Awareness
Do you want more people to know about your brand or a new product? Use influencers to help create buzz and spread the news. Influencer marketing campaigns are a great way to help generate that word of mouth marketing through social media, blogger generated newsletters, and more. Data and research has shown consistently that banner ads and traditional forms of advertising are not converting or helping to increase awareness like they used to.
Instead, marketers are taking a storytelling approach to generating awareness through top influencers. To generate brand awareness, focus on hiring influencers with relevant audiences, strong engagement to follower ratio on across their social media platforms, and track results. What channels were successful in getting your brand or product in front of new audiences? Use our suggested tools below to determine success.
2. Increase Referral or Website Traffic
If you want to drive awareness to sales, causes, promotions, or products for your brand or organization, driving traffic to your website should be one of your goals. You can track website traffic through a variety of platforms and tools such as:
- The Google Analytics dashboard
- Designated campaign URL tracking
- Implementing unique landing pages
- Tracking pixels
Once you capture and grow your website traffic, you’ll want to make sure you are capturing and studying your customer data generated through the social media channels implemented. Using the above tools, you’ll capture specific insights on who your audience is, their demographics, and behaviors.
3. Lead Generation
Acquiring and capturing new audiences is another goal for success in influencer marketing. Once a potential customer becomes aware of your brand’s message through an influencer campaign, you’d like them to stay engaged and interested. This can be accomplished by:
- Encouraging enrollment into a loyalty program
- Capturing email addresses and implementing the new leads into your lead nurturing email marketing strategy
- Driving traffic to a specific social media post, ex. a Facebook video explaining how your product works
RELATED TOPIC: Blogger Outreach Campaigns: Why They Are Important for Your Brand
4. Boost Sales
When influencer campaigns are coordinated around holiday shopping, back to school deals, or Mother’s Day gift ideas, the target goal is often to increase sales of specific brand items. For example, a campaign that incorporates your product in creative recipes and offers product coupons is a great way to boost sales. You’ll convert readers who have read the article and are intrigued or motivated to try your product.
Among the ways to convert sales with influencer blog posts and social media posts include:
- Promoting discounts, sales and promotional offers
- Directing traffic to a sales/landing page or social media
5. Increase Engagement or Followers on Social Media
I can’t think of a better way to grow your online audience than by having users of your product with a large following tag or mention your brand on social media in an authentic way that engages their audience. By partnering with influencers who introduce or remind followers about your brand, you can gain brand awareness with more followers. Once your followers have grown, you now have direct access to these audiences long-term. Once you have built your digital fan base, track audience behavior like sales to measure ROI of the campaign.
Among the ways to measure this is by monitoring
- Designated hashtag tracking
- Increase in follower accounts & subscribers
- Social media shares and engagement
- Affiliate link clicks and sales
Once goals for an influencer marketing campaign are identified, the final step is to measure results. At the end of the influencer campaign, we measure and share results with our clients in a comprehensive wrap-up report.
Let’s Discuss Your Blogger Outreach Needs…
Blogger outreach campaigns are a tried and true strategy to help generate sales and amplify your brand’s message to customers about products, as well as creating buzz and influence buyers’ behaviors. If you’re interested in getting started and need help finding the right influencers, the Network Niche can connect you to our community of more than 2,900 bloggers and online influencers.
