31 May Speaker Highlights- Part II Mocha Dad, Dr. Daisy, Esti Berkowitz & Ana Flores
We end the week by announcing another round of our great line-up of speakers! In case you missed our first round of highlights, be sure to check it out here.
SPEAKER NAME: Fred Goodall
SESSION NAME: All Hail The Content Kings- Content & Brand Engagement Tips From The Dad Niche
Session Description: With the dizzying statistic that there is a blog being born every half second, and with the number of brands looking to engage with on-line publishers, influential bloggers are often asked how they stay at the top of this game. With the rise of the dad blogging niche, more often the question is raised because the inquisitive blogger wants to achieve the same success. The question is usually based on the idea that, “I want my blog to be like your blog.” The answer is not simple as many steps go into becoming an influential blogger. In this session, attendees will learn what prevails over page layouts, SEO, metagging, and “all that other stuff.” Listen close, this session will.be.good!
Fred Goodall started Mocha Dad in 2008 to chronicle his life as a new father. Over the years, the blog has grown into a resource to motivate other men to be more actively engaged and involved in their children’s lives. In addition to Mocha Dad, Fred writes the music blog Six String Theories and produces the web show, Mommy to the Max, with his wife. Fred’s writing has been published in several national and local publications such as Essence, UPSCALE, The Houston Chronicle, and Guideposts. His essays appeared in the books, The African-American Book of Values and Paper-Thin/Soul-Deep: A Collection of Personal Letters and Journal Entries of African-American Men. He is also a columnist for “VOXXI: The Voice of the Hispanic 21st Century.” He has worked with several major brands over the years and is currently a Brand Ambassador for eBay, Box Tops for Education, GoGo squeeZ, and Together Counts.
Session Title: Letting Go Of Super Mom
Session Description: Women today do it all. We lead Fortune 500 companies, are entrepreneurs, and run a tight ship at home, all while keeping our blogs updated and relevant. Our lives are full. Keeping all these balls spinning can be an impossible task, and the pressure that we place on ourselves to be perfect can be overwhelming. In this energetic session, Dr. Daisy will give us definitive tips on how to manage our life and family’s life with confidence and grace. No matter where you are or what your goals, you’ll get loads of tips, tricks, and triumphs to help you find the authentic, balanced life you crave.
Dr. Daisy Sutherland is the Founder/CEO of Dr. Mommy Online / Dr. Mommy & Friends. She is a doctor of chiropractic care, published author, speaker, radio personality, mom to five beautiful children and wife to a loving a supportive super-husband. She is a sought after speaker to share her knowledge of health and wellness and how to balance it all to achieve a successful lifestyle.
Her main mission is to encourage you to achieve the balance necessary for your health, wealth and sanity with her ‘Get Real’ approach. As a doctor, her main purpose and passion is to educate people about their health. Not only how to live a healthier lifestyle but more importantly the connection of the body, mind and spirit. When all three are truly connected, you will ultimately, without question live a happier and healthier life.
Dr. Sutherland shares her experiences weekly on her site: Dr. Mommy Online as well as monthly on the nationally syndicated Mom Talk Radio. She can be seen gracing the stages of local churches, and conferences sharing her story with the masses. She also shares her knowledge by authoring several books with the latest book, Letting Go of Super Mom, releasing August 7th, 2012 by Charisma House Publishing.
SPEAKER: Esti Berkowitz
Session Title: Gone in 60 Seconds….. Perfecting Your Elevator Pitch
Session Description: Whether you are a new or experienced blogger, you want to promote your brand and your blog. During this workshop, you will hear professional tips on perfecting your “elevator speech” so you will stand out from the crowd. This workshop will give you an opportunity to work on your current elevator pitch in a judgement free zone. At the end of this workshop, attendees will have more confidence, a clear plan, practical advice on how to approach brands and executives in a clear, persuasive, and professional manner.
Esti Berkowitz is a social media consultant with twenty years experience promoting a wide range of professional services, creative services, and consumer products. She is the founder, writer and editor of primetimeparenting.com, a blog about dating, marriage, parenting, and raising a Jewish family on kosher food. Esti is also a co-founder of Trumpeting Media LLC. Esti has been invited to exclusive blogger events for major consumer brands including Disney, Leap Frog, Sesame Workshop, Shalom Sesame, Hasbro, Mattel, Ford Motor Co., Skechers, Fisher Price, Staples, Manischewitz, Duncan Hines, and Chobani. She was invited to cover The Martha Stewart Show and “live tweet” from the audience. Esti was mentioned as a “mom blogger to follow” on “The Talk” on WCBS. Esti has been quoted in The Wall Street Journal, OU Kosher.org, NYPost.com, KosherToday.com, and Good Housekeeping.com. Esti was featured in an article that appeared in special issue of Real Simple Magazine about managing time as a busy mom. Esti also contributes to TravelingMom.com as the Kosher Traveling Mom.
SPEAKER: Ana Flores
Session Title: Focus on Content, Payday Will Come
Session Description: We´ve heard the phrase again and again: Content is King. In this session we will explore what the proverbial phrase really means and how to create content that not only engages, but also attracts the dollars.
Working with brands and making money are not mutually exclusive to creating content that is useful, engaging or just enigmatic storytelling. Ana and her co-speakers will share examples and tips on how to leverage your content in various online platforms, grow a loyal audience and create a strategy for monetizing your site without losing the focus on your niche, voice and the content which drives it all.
Ana Lilian Flores is the co-founder of award-winning website SpanglishBaby, an online community for parents raising bilingual and bicultural kids. Featured on CNN en Español, PBS Parents, BabyCenter, The Washington Post, NBC’s TodaysMoms and Parenting Magazine, her most recent honors include being named to Babble’s Top 100 Mom Blogs of 2011 and Babble’s top 50 Twitter Moms of 2011.
Ana Lilian is also founder of Latina Bloggers Connect, the first boutique agency solely dedicated to crafting alliances and campaigns for Latina bloggers & brands to connect in meaningful and effective ways. Since its launch in 2010, LBC has created a vast network of influential bloggers and attracted top brands such as Sprint, Kellogg’s, Clorox, Pine-Sol, WGBH, JOHNSON’s, Neutrogena, Maseca, Mary Kay and McDonald’s, among others. In addition, Ana Lilian has had the honor of being invited to speak at conferences such as BlogHer and BlogWorld Expo, appearing on the cover of Hispanic Business Magazine’s 2010 Special Media Report for the article titled: “The New Face of Social Media” and being awarded LATISM’s Best Latino(a) Social Network Leader.
Ana will soon become a published author when the book Bilingual is Better, which she co-wrote with her best friend and SpanglishBaby partner, is released by Bilingual Readers in Fall 2012.