In case you missed it, we told you podcasting would be a powerhouse trend for influencer marketing in 2019. Although podcasting may seem like another task when you’re already blogging and traveling, keep in mind that it’s also a way to re-purpose your content, cross-promote your colleagues, interview experts and more. We asked two members of our influencer community who are pros at podcasting for their insight. Both recently interviewed our CEO Nadia Jones for their podcasts’. (We will update the post and embed the podcast when they are live.) Here are their recommendations on how to launch a successful podcast.
Essentials for a Successful Podcast
Meet the podcasting pros in our influencer network.
Eileen Carter-Campos of Mommyteaches.com is a full-time educator, wife, and mom of two who lives in New York. Eileen is in Season 2 of her podcast.
Kaywanda Lamb, “The Winning Single Mom,” lives in Texas and coaches single moms on their new phase of life. Kaywanda has dozens of successful podcasts recorded and plans to officially launch later this month.
1. What’s your favorite app/site to create & distribute your podcast?
Eileen: “My favorite app and the one in which I began my podcast has been Anchor.Fm. Many had said that if you were looking to take your podcast to another level it wasn’t the place to distribute and host but now that they have sponsors many people are jumping on because they see they can earn money with every listen. I am proud to say I chose them because they are the easiest and NOT because of the money!”
Kaywanda: “My favorite app to create my podcast is Zoom.Us. You really can use the voice memo on your phone, but when interviewing others, Zoom makes it easy. The downside: Zoom exports audio in a format that is different from what Audacity wants. Audacity is a free audio editor that most pros swear by. So, I had to buy a converter to be able to edit. To distribute, I’m using Libsyn.”
Tip: Find an easy-to-use podcast platform to record and distribute your content.
2. What’s the best way to find a podcast topic or guest?
Tip: Use your real-life experience and trusted circle to find podcast ideas or guests.
RELATED TOPIC: How to Start a Podcast: Equipment & Software Recommendations
3. What would you say to someone who thinks they don’t have time to create a successful podcast?
Eileen: “I heard something recently in a book I believe that went like this– if you have time to have an affair, you have time to do anything. We always make excuses I believe. I feel when we are passionate about something we have to make time. It’s how you prioritize your day. I make time just like I make time for my marriage, my children, myself, my classroom and my profession. I make time for podcasting because it’s fun for me and I enjoy it. Once it isn’t fun and I don’t enjoy it I won’t make time for it any longer. That’s how I roll. I can drop something that I am not feeling just like that. I say, think about what you want to talk about, make talking points, be authentic, don’t get into it thinking anyone is listening and you’re going to make money and just press play! Don’t listen to others and don’t overthink it and be too technical, just do it!
Kaywanda: Time is not a problem. Having a plan and organizing your life is. I knew I wanted to have a successful podcast that helps single moms in business. I also knew what I had on my plate. So, I began interviewing guests months ahead here and there prepping. I also have an amazing virtual COO Sha Cannon who helps me stay organized and on a project. Make a plan, start small, create name, description, and think of dream guests and what you’ll discuss. Then, start. You’ll learn along the way. Pat Flynn of Smart Passive Income and Nikaila Matthews Okome of Side Hustle Pro have info on how to start a podcast. Research, research, research, and take action.
Tip: Prioritize organizing your podcast ideas and eliminate excuses to launch!
Click to Tweet: Two #podcasting pros @MommyTeaches @KaywandaLamb share their #tips for creating #content via @TheNetworkNiche
Pin this to your favorite social media Pinterest board:
