With many of the most popular social media platforms, it’s easier to drive website traffic. Facebook allows you to link to blog posts and even populates a preview image you can customize for more clicks. Twitter is where many blog posts and news stories go viral with reshares. The visual platform, Pinterest, is often the most popular traffic source for blogs and websites. Instagram is a little more tricky since each photo or video you share there doesn’t include a clickable link. Here are some simple suggestions to drive website traffic from Instagram.
4 Ways to Drive Traffic Website Traffic from Instagram
1. Change the link on your Instagram profile to your latest blog post.
In your Instagram post copy remind visitors you have a #linkinbio or to visit your bio for a link to your newest content.
2. Add a landing page on your blog for Instagram visitors.
Create a custom page on your website for Instagram visitors. You’ll need to update this page with fresh content and recent links. Add the link to this landing page on your Instagram bio.
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3. Say “Swipe up” or “See More” in your Instastory.
Thanks to Instastories, Instagram has at least one clickable feature. Verified Instagram account holders can add a link in their Instastory. It can drive website traffic from Instagram to a sales page, brand page or affiliate store.
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4. Add Linktree to your Instagram profile.
Think of the free version of Linktree as a landing page for your Instagram profile. “You’ll get one bio link to house all the content you’re driving followers to.”
You can customize the Linktree name to match your blog or brand, customize colors and looks. Add unlimited links in your Linktree profile, including affiliate links, landing pages for sales, subscriber links, etc..
The Linktree paid version ($6 per month) allows you to remove the brand logo, scheduled updated links and even add the Facebook Custom Audience Pixel. “This will allow you to track visitors, segment them, build lookalikes and re-market to them on Facebook and Instagram.” Keep in mind, Instagram is owned by Facebook, so there are opportunities to run combined advertising campaigns on the platforms.
Bonus: Do you manage Instagram accounts for clients? Lnk.Bio allows you to update more than one Instagram account with custom links
“Share all your Social Media profiles and important links with just one ur URL.” Upgrade to the paid versions for a branded URL, statistics and support.
How to Use Lnk.Bio for Instagram Links
Click to Tweet: Get clicks! Here are “4 Ways to Drive Traffic Website Traffic from Instagram”: via @TheNetworkNiche
Our network of 2,900 influencers from various age groups and backgrounds create Instagram campaigns that drive results. See how The Network Niche can create a multicultural marketing campaign for your brand.
