Leading online marketers will tell you much of their success in generating traffic and sales is by optimizing their sites for search engine traffic. Keyword planners and research tools allow you to target certain words people search on Google, Bing, Yahoo, etc. to find their desired content. Once you have an idea of what keywords to use in your blog posts, you can write your content featuring those words. You’ll use those words and phrases in your blog post title, throughout the blog post, and in the metadata, and title tags. Although there are paid tools to help you optimize your blog for search, we’re highlighting free keyword research tools that are ideal for bloggers.
1. Google Adwords Keyword Planner
Google has its own keyword tool to help bloggers and marketers in their pay-per-click campaigns. Most marketers will use the Google Keyword Planner to better target advertising banners and texts, but it’s also helpful for content creators.
For example, would you rather use the keywords “kids socks” or “striped kids socks” in a blog post? How many people are searching for those phrases?
As you can see above, fewer people are searching for “striped kids socks” with only 10-100 average monthly searches. A fashion blog post you write with the keyword “striped kids socks” would have less competition than a post using the keyword “kids socks.”
Using the right keywords will also help Google better understand what your blog post is about. By using specific, descriptive words you’re letting Google get a better idea of what your content is about. When Google is determining whether or not to show your blog post, it will scan the post first to get an idea of what the post is about. You want both Google and the person searching Google who’s looking for that phrase or term to click-through to your website (helping your CTR rate), read the content, and spend a time reading it.
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2. WordStream Free Keyword Tool
The WordStream keyword tool promises better SEO terms and related terms to help you better identify the type of content to include in your blog posts.
You’ll find more suggested keywords by using the initial search toolbar screen, and if you enter your email address and upgrade the service, you can receive additional keyword suggestions.
Watch the WordStream Free Keyword Tool video below for more information.
WordStream Keyword Tool Tutorial Video:
3. Keyword Tool
“Keyword Tool is free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic.
Google Autocomplete is a feature used in Google Search. Its purpose is to speed up the searches performed by users on Google.”
In other words, it uses the same technology Google does when it makes assumptions about what your searching for and displays a drop-down menu of suggested terms.
Comment below: Which free keyword tools are your favorite to use? Have you upgrade to any paid tools and seen beneficial results?
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Problogger Post: Easy Ways for Bloggers to Use Keywords to Drive Traffic
