One of the goals for influencers is to land the coveted role of brand ambassador. These long-term committed relationships to work on behalf of a brand. Most ambassadorships include compensation. A brand ambassador can also travel to cover events and make media appearances on behalf of a brand. How can you land the gig to become a brand ambassador? It can be a matter of timing and fit. We’ll walk you through the steps to find ambassadorships and to connect with opportunities we offer our community members.
Become a Brand Ambassador
Be yourself
Talk about genuine experiences with brands you love and share your experiences.
Ambassadors are expected to be knowledgeable about a product’s features and results. As a consumer, you already have this knowledge.
If you share an experience with a brand you love and paid to buy, shout them out on social media. There’s no need to use the hashtag #AD since it’s not an advertorial, it’s a testimonial.
Popular hashtags for genuine online admiration for brands include: #IPaidForIt and #NotAnAd
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Stay consistent
Create consistent, quality content in your niche.
Brands are looking for up-to-date well-designed blogs for their content.
Apply *Promptly* for Ambassadorships
Each month, we send out a newsletter featuring paid partnership opportunities. Immediate and thorough responses are best since a brand is often working on a season campaign or deadline.
Keep your social media stats (followers, traffic, etc) handy so you can respond in a timely manner.
When applying for ambassadorships, the requirements may be more in-depth,
Attend Local Events
Pop in to social media events, store openings and pop-up shops. Share your experiences on social media.
This is also an opportunity to make face-to-face connections with store owners and marketing decision makers.
When is the last time you attended a local PR event or marketing meeting? Put them on your to-do list ASAP!
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Follow-Up
Each quarter or at least each year follow-up with your PR and marketing contacts. Ask if the brands you’ve previously partnered with and love are considering launching or expanding brand ambassador programs.
Share your previous ambassador experiences.
Keep your media kit up-to-date so you’re ready for any last minute opportunities.
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