When a major news story breaks or a top topic starts trending, the prominent social platform for following this trend – is Twitter. Major TV news organizations use tweets in their coverage. Fiery tweets are screen captured and shared on Instagram. What was once a short 140 character platform expanded to 280 characters in 2017 which allowed for even more expression. If so many users are following Twitter, how can you grab attention for your content or your marketing messages? We’ll walk you through some ways to craft an attention-grabbing tweet.
How to Grab Attention on Twitter
Include a GIF
When we host Twitter parties for brands, you’ll notice funny, relevant GIFs in our tweets. Here’s what we sent at the beginning of the #OnlyVidalia Twitter Party.
Let’s get this party TRENDING!!!! #OnlyVidalia pic.twitter.com/IwgrU1fJv0
— The Network Niche (@TheNetworkNiche) May 1, 2018
Us, getting ready for the #OnlyVidalia Twitter party!! Less than 10 minutes away pic.twitter.com/5Z4N9O2ql3
— The Network Niche (@TheNetworkNiche) May 1, 2018
See our professional blogger outreach options including hosting an engaging, fun Twitter party for your brand, then contact our CEO Nadia Jones.
Attach a video or slideshow
Just like GIFS, video content and slideshows get great engagement on Twitter.
You can share Twitter videos of up to two minutes and 20 seconds or less.
Users can get notifications Twitter live videos and start engaging with the content with likes, shares, and comments.
Here’s how to share and watch videos on Twitter.
Create a Twitter Moment
If you’re telling a long story or displaying a step-by-step tutorial through tweets, a Twitter Moment is perfect. By creating a Twitter Moment, you create an easy to follow a thread of your tweets about the same topic.
Twitter creates its own news feed, including Twitter Moments, by connecting relevant, related tweets in a continuous thread. Here is Twitter’s policy for selecting its Moments:
“We will select Moments based on what is happening on Twitter, or create Moments based on Twitter content featured across media outlets. When selecting Moments around controversial topics, we will choose topics that are big news in the mainstream press or are demonstrably large public conversations on Twitter.”
To create your own Twitter Moment with your own or a collection of tweets, click “Moments” at the top of the app’s menu. Select “Create new Moment” to launch your own series of tweets including a cover photo
Buy a Twitter ad
Just like a Facebook boost helps you reach more followers to get more likes and shares, a Twitter ad helps your tweet get more views and engagement. While Facebook ads have a required minimum for ads, Twitter boasts that you can choose any amount to budgets,
Twitter also has a Beta version of flat-free advertising called “Promote” (as of January 2019) that costs $99 per month, allows you to target countries and users’ interests.
We tweet relevant social media news throughout the day on The Network Niche Twitter account (@TheNetworkNiche).
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