TikTok has been the breakout social media star of 2020. It filled the gap left by the absence of the Vine video app and took off. Vine stars have millions of followers and start their own trending hashtags. Bloggers are in two distinct camps. Either they’ve jumped on the TikTok app to share their content, or they’re dragging their feet because they think the platform “isn’t for them” or “it’s where the Gen Z’ers are.” This post is for the bloggers who think TikTok isn’t a place for them – when it really is. Instead of asking what TikTok stars have to share, we chose a more relatable group. We asked for insight from TikTok’s newbies who recently jumped on the platform. They’re sharing why you should join in too, and their strategies to grow.
Visit the TikTok Safety Center to get answers about your privacy concerns.
A Beginner’s TikTok Guide
TikTok Facts:
- TikTok, formerly Musical.ly, is owned by a Chinese company.
- Started in 2014.
- “TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.” Source: About TikTok
- Download the app to your mobile device.
- Hosts 15 to 60-second videos.
- Lip syncing and dancing videos are the most popular content on TikTok.
- Recipes, crafts, and comedy also gain a lot of views on TikTok.
- TikTok is a vertical video platform.
- Add filters to your TikTok videos, similar to Snapchat.
- Show your support through hearts and comments.
- “The safety of users is our top priority at TikTok, and we do not allow content that encourages or replicates dangerous challenges that might lead to injury.” Source: TikTok Newsroom
- TikTok automatically suggests and automatically plays videos under the setting “For You.”
- Click a profile photo to follow or message a TikTok creator.
- Search for hashtags or user names/profile names to find new content.
- TikTok users can monetize their content.
- Link to a TikTok video or embed them on a website.
- Celebrities create content on TikTok featuring their own projects, dance challenges or comedy content.
- The mobile video-sharing app worked with charities to spread awareness and raise money through TikTok “For Good.” For example, TikTok donated $1 for each video as part of the #PetBFF campaign for International Homeless Animals’ Day.
- More than 800 million users are active on TikTok each month.
- See what’s trending on TikTok.
TikTok Newbies Share Their Tips
We asked two members of our community to share their insight on what it’s like to join TikTok. They don’t have millions of views (yet) but they’re engaged in creating content, liking posts and following new users.
Newbie #1: Mandi Welbaum
@MandiWelbaum on TikTok | Blog: Moments With Mandi
Although Mandi doesn’t post her own content daily, she engages daily on TikTok:
“I don’t have high views by any means but I know the more active I am, the more I see it tick up (slowly! Ha!) My advice would be to find who and what you love, and then basically become a stalker. Like the videos, comment on them, like the other comments. Every time you post, go take those actions. Be active at different times of the day too, everyone uses it differently so you might see activity in the mornings and evenings rather than lunchtime.”
@mandiwelbaumSlow cooker chili for the win ##crockpot ##slowcooker ##recipe ##recipes ##fyp ##foryoupage ##chili ##crockpotrecipes♬ Yummy Yummy – We Bare Bears
Newbie #2: Lyne A
@AnointedHeels on TikTok | Blog: Anointed Heels
You’ll notice from her TikTok profile that her daughters’ activities are the focus of her content:
“I would say to be consistent. Tiktok audience will watch anything entertaining, you have to keep posting or your profile get lost in the pile.
Post often. Because TikTok posts are so short and there are so many. Posting often does help at the very least one post a day.”
@anointedheels##art ##fyp♬ Check yo self – lauren_doodles3
Comment below: What’s holding you back from jumping on to TikTok to create content? If you’re already active there, who are your favorite people to follow?
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CLICK TO TWEET: Newbies to #TikTok share why they leaped on to the platform and how they’re growing a following on the sing-a-long app via @TheNetworkNiche
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