When hundreds of people attend an online event where you brand’s message is tweeted, retweeted and engaged with – amazing things can happen. More consumers can attend your in-person event, tune-in to your brand’s TV mention, download a valuable coupon or join your email list. This is a glimpse at the power of a hosting a Twitter Party. We will take an in-depth look at Twitter Party Trends that can help brands spread their message.
What is a Twitter Party
We rely on our network of diverse influencers to help elevate a brand’s message during a Twitter Party.
The 60 to 120 minute promoted events center around a central theme.
Our co-hosts and attendees engage with your brand by answering insightful questions. We’ve tweeted messages during in-person events, during television events and to promote a brand’s new hashtag.
The Network Niche Twitter Parties have resulted in million of impressions and engagements for national brands.
Our network’s celebrity Twitter Party engagements include collaborations to promote music artists The Roots, Latina Desiger Talia Sodi and reality TV star Kim Kardashian.
Twitter Party Trends
Here is some insight on Twitter Party Trends from the experienced panelists and co-hosts in our community.
Diane Nassy (@philZENdia) says she’s noticed the usual 60 minute Twitter Party is being extended: “It’s harder for Twitter parties to trend as opposed to a few years ago. The speculation is that because we are using “ad” or “sponsored” it’s seen as advertising and Twitter wants that to be paid. I’ve seen some groups try to run longer parties (multiple hours with different influencers) to try to reach trending status because it’s looking like hashtags used over a longer period of time tend to trend easier.”
Zippy Sandler (@zipporahs) is energized by the trend of multimedia engagement: “As a host we have been encouraging participants to share more personal stories via their photos and videos. Even when we don’t ask for it I’m noticing that a lot of the partygoers are still sharing their photos during Twitter parties which I think is a great thing.”
Stacie (SimplyStacie) co-hosts Canadian Twitter parties and recognized the integration of live streaming: “One trend I’ve noticed with Twitter Parties is the integration of live streaming and Periscope. I co-hosted an event where a celebrity shared a lifestyle tip on Periscope related to Twitter Party topic. Also during the Twitter Party, participants were asked to ask questions from the expert that they’d answer live too.”
Stacie Connerty (@StacieInAtlanta) notices more live elements in parties too: “A few of my last Twitter parties have included a live component using Periscope or video where on-site correspondents were brought in. We have another party coming up with an in-store correspondent who will be asking some of the questions as well.”
Hey party people! Don’t forget to include #sweeps in your responses to qualify for prizes! #Furgiveness #ad pic.twitter.com/Ox9GhWGHEv
— Da Vinci (@YourLifeAfter25) August 17, 2015
Q1: Share a moment when you had to exercise #Furgiveness #ad pic.twitter.com/Kjx5u4hvvc
— Dina Demarest (@dinade) August 17, 2015
Influencer Davinci (YourLifeAfter25) consults with brands for Twitter Parties and sees more brands requesting custom imaging to express the event’s rules and questions. She says Twitter Party images are “great for branding. Your Twitter Party engagement goes up. People pay attention to images. It catches their eye even for fast moving events.”
Contact our CEO Nadia Jones for a customized campaign for a Twitter Party, blogger event or sponsored post series.
