Influencer Marketing is one of the hottest trends in 2019. Brands are recognizing the power of working with influential content creators. When it’s time for a brand or product launch, besides a press releases to invite journalists – influencers need to be a part of the equation. As an influencer agency, The Network Niche has managed influencer event coverage across multiple platforms. We can walk you through the significance of influencer event coverage for in-store events, product launches, factory tours and more.
Why Influencer Event Coverage
Matters for Your Brand
Location Matters
Our influencers live in every region of the country, from New York City to Los Angeles to Houston to small towns in between.
We have worked with brand who invited bloggers to cover events in New Orleans for the Essence Festival. Our influencers hosted in-store events for Home Depot across the Southeast. Our Chicago-area influencers have covered food and music events.
By inviting hyperlocal influencers can help bring attention to local and regional brands.
We can walk you through the logistics or selecting influencers to invite to your next brand launch.
RELATED TOPIC: Best Cities for Bloggers for Events and Marketing Connections
Niche Matters
Invite influencers who cover topics related to your brand’s niche to cover your event.
For clothing stores, inviting fashion and lifestyle bloggers is a natural fit. You can invite them to style new looks, try on clothes and tell their audience where they’d where a new outfit.
We can help you narrow down the best influencers to extend an invitation to, connect with and collaborate with.
RELATED TOPIC: What is a Microinfluencer?: They’re Small, But Might
Sharing Matters
Although your brand will undoubtedly do its own social sharing and content creation during an in-person event or store tour, it’s important to engage with and reshare influencers’ coverage.
The easiest way to do this is by following the designated brand event hashtag. A retweet, comment, and re-share goes a long way towards appreciating an influencer’s work. It can also be the foundation for a long-term relationship with an influencer.
Forbes reported in Five Key Trends Shaping Influencer Marketing In 2019: “As companies and agencies become more adept at influencer marketing, they’ve also begun looking for longer-term relationships. Many influencers want that too, if it fits their own personal brand and the audience they’ve built over years.”
If your brand wants to use a photo or video created by an influencer who covered your event on a website, ad or commercial – you must get proper approval and in many cases, compensate them.
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Let’s discuss your blogger outreach needs. Complete the contact form below if you have any questions.
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