The end of the year for bloggers can get so busy that it’s hard to stop and focus on the New Year ahead. Maybe you were busy creating holiday content or traveling to see friends and family to create a clear plan. We’ll break down an easily achievable list of New Year’s blogging goals. You can easily accomplish them and cross them off your to-do list in January or throughout the first quarter. We categorized them so you can focus. If you’ve done any of these in the past, leave a comment below and tell us about it.
New Year’s Blogging Goals
Review Your Year
Now that the holiday madness is over, it’s the perfect time to look back and recap the year that just ended. Then plan ahead to dominate these successes as a blogger in the New Year!
1. Write down what worked well in the previous year. Which blog posts saw the most traffic last year? Which social media platform(s) brought the most traffic to your blog? How can you boost your visibility on platforms where you’re seeing the largest reach?
2. Which brand opportunities were a big hit with your audience? How can you follow-up with those marketing connections to continue the partnership or expand it to a long-term ambassadorship? Has a brand partnership you’ve had this year helped you look at storytelling or content creation any differently?
We encouraged our followers on The Network Niche Instagram account to tell us about their biggest blogging “win” of 2019.
Create Content
Step up the level of content you create at the beginning of the New Year. The goal is to keep the momentum going year-round. If you need to take a break or go on vacation, you can schedule blog posts and social shares ahead of time.
3. Launch a New Year/New You Challenge. New Year’s resolutions are popular but rarely create consistent habits. Will you explore this on your blog?
Start planning ahead for Valentine’s Day, Easter baskets or Mother’s Day gift guides.
Spring and Summer are ideal for travel content. By Summer, work on pitches for back to school content.
4. Take a deep dive into your blog’s search engine optimization (SEO). Is it time to invest in a premium SEO plugin or hire an SEO expert?
Is your blog’s theme optimized for SEO? Would a new WordPress them help boost your SEO?
If Google Analytics shows that your blog is popular for a term outside your niche, how can you maximize this opportunity? How can you work to re-establish your favorite targeted search engine terms?
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Build Community
As an influencer, you have to juggle the demands of your blog’s audience and your colleagues in the industry. They’re both parts of your community (or your reach) with very different needs. Here’s how you can show them both the attention they need in the New Year.
5. Build your tribe. Establish collaborations with bloggers in your niche.
Acknowledge your supporters. For example, Facebook makes it easy to see who your top fans are, so thank them consistently for engaging with your content.
Become an active member of The Network Niche Influencer Community. Add your blog name, stats and profile information. We’ll alert you via our e-newsletter when there are opportunities to attend exclusive events and apply for sponsored collaborations with global brands.
6. Connect with your audience by vlogging, hosting in-person events or creating a course.
RELATED TOPIC: How to Be a Supportive Member of a Blogging Tribe
Raise Your Profile
Visibility means everything when you make money online. Take these steps to raise your profile as an influencer and content creator.
7. For experienced vloggers and video streamers, step up your profile by creating more content for IGTV and optimizing your YouTube videos for search.
Launch your podcast. Pitch yourself as a guest on a podcast. Monetize your podcast/
8. Pursue more media opportunities to be interviewed or featured as an expert.
Submit detailed pitches when there are opportunities to speak at conferences and local or regional social media events.
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Comment below: What will you add to your New Year’s blogging goals? How can you accomplish the list we’ve created without feeling overwhelmed?
