When “mom blogging” began it was not only a way for mothers to relate to each other, it allowed them to make time-saving product recommendations to other moms. The product review trend was born! Tech bloggers, beauty bloggers, and food bloggers followed suit. Influencers started sharing their likes and dislikes about products. Although blogging has shifted to a more lifestyle storytelling approach, here’s why you may consider adding more product review posts to your blog – sooner rather than later.
Yes, You Need More Product Review Posts on Your Blog
Good for SEO
A properly optimized product review post can bring traffic to your blog while you sleep.
Shoppers are searching for the pros and cons of items before they make a purchase. Use terms like “before you buy” and “what works well” in your blog post title to make them more attractive.
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Shoppers Trust Them
You know that Instapot you love to use or your friends love to use? Its popularity is largely due to the companies strategy to send 200 Instapots to food bloggers back in 2016 as featured in this NPR report. The rest is viral sensation history.
More than 80% of consumers trust online reviews as much as personal recommendations according to 2017 Bright Local Consumer Survey.
Negative reviews hold validity too. If you only review products you love, it still sounds pitchy. We’ll explain a little late how a negative product review can lead to deeper connections with brands.
They’re evergreen
Product reviews don’t need a time peg or news event to grab attention. Their evergreen quality also makes them ideal for sharing on Pinterest. Imagine how well a detailed “pro & con” image/infographic of a popular kitchen item will perform on Pinterest.
You Can Monetize Them
The Amazon Influencers program is designed to monetize products content creators recommend. Amazon is the largest online retailer in the world with two-day free shipping for paid Prime members. Adding a link of where to buy the products you recommend can earn you an affiliate commission anywhere from 3-10% for Amazon purchases.
ShareASale, Pepperjam Network, and Commission Junction are also affiliate programs that pay commission for referring buyers from your blog or social channels.
Develop a Brand Relationship
Brands like content showing how well their products work, including product reviews.
If you really love a product and have nothing but positive things to say about it, send it to a public relations contact. It could lead to an ambassadorship or spokesperson opportunity.
Even a less than favorable product reviews can lead to an opportunity to be part of a focus group when a brand is considering changing or launching a new product.
RELATED TOPIC: New Trends for Brand Ambassadorships
Comment below: Do you have a product review tab or category on your blog? How well does your audience respond to product reviews?
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